Defining and Attracting Your Ideal Brand Ambassador Defining and Attracting Your Ideal Brand Ambassador Definir y atraer a su embajador de marca ideal 理想的なブランドアンバサダーを定義し、引き付ける Definiowanie i przyciąganie idealnego ambasadora marki Definir e atrair o embaixador ideal da sua marca Определение и привлечение вашего идеального посла бренда 定义和吸引您理想的品牌大使 定义并吸引您理想的品牌大使 定義並吸引您理想的品牌大使

Recall that in our last blog post, we discussed how to use modern social tools to transform your customer base into your very own brand ambassadors. 前回のブログ投稿で、最新のソーシャルツールを使用して、顧客ベースを独自のブランドアンバサダーに変える方法について説明したことを思い出してください。 Напомним, что в нашем последнем сообщении в блоге мы обсуждали, как использовать современные социальные инструменты, чтобы превратить вашу клиентскую базу в ваших собственных представителей бренда. 回想一下，在我们上一篇博客文章中，我们讨论了如何使用现代社交工具将您的客户群转变为您自己的品牌大使。 However, this is only half the battle. 然而，这只是成功的一半。 Defining your ideal brand ambassador and knowing how to attract them to your program are essential elements to your marketing strategy. Определение вашего идеального представителя бренда и знание того, как привлечь его к участию в вашей программе, являются важными элементами вашей маркетинговой стратегии. 定义您理想的品牌大使并了解如何将他们吸引到您的计划中是您营销策略的基本要素。 In this post, we will examine how to define and attract your company's ideal brand ambassador to get the most out of your brand ambassador program. 在这篇文章中，我们将研究如何定义和吸引贵公司理想的品牌大使，以充分利用您的品牌大使计划。 Defining Your Ideal Brand Ambassador Who do you want representing your brand? 定义您理想的品牌大使您希望谁代表您的品牌？ Defining the characteristics of your ideal brand ambassador will determine how they contribute to your overall brand value. 定义理想品牌大使的特征将决定它们如何为您的整体品牌价值做出贡献。 To get you started, we've identified four ideal characteristics to look for in potential brand ambassadors: social engagement, brand loyalty, population segment, and social influence. 为帮助您入门，我们确定了在潜在品牌大使中寻找的四个理想特征：社交参与度、品牌忠诚度、人群细分和社会影响力。 Why are these traits so valuable in a brand ambassador, you ask? 你问，为什么这些特质对品牌大使如此有价值？ Let's take a closer look: The Socially Engaged

Customers who are socially engaged are ideal candidates for your brand ambassador program because they possess the unique ability to communicate with many users across a multitude of social networks. 参与社交活动的客户是您的品牌大使计划的理想人选，因为他们拥有通过众多社交网络与众多用户交流的独特能力。 This means they can get you widespread publicity for your brand. 这意味着他们可以让您广泛宣传您的品牌。 To identify these customers, start by monitoring your customer base for customers who frequently talk about your brand. Frequent social activity will likely correlate with high social engagement, meaning the customers that post the most usually get a high response rate from other users, thus making them ideal for spreading your company's message. 频繁的社交活动可能与高社交参与度相关，这意味着发布最多的客户通常会从其他用户那里获得高响应率，从而使他们成为传播公司信息的理想选择。 The Brand Loyalists 品牌忠诚者

While you're monitoring your customer base for users with high social engagement, you should also be on the lookout for those with frequent social activity related to talking about your brand. 在监控具有高社交参与度的用户的客户群时，您还应该注意那些经常与谈论您的品牌相关的社交活动的用户。 People like to frequently brag about companies or products they love, and they often use a variety of social tools to make sure everyone hears them loud and clear. 人们喜欢经常吹嘘他们喜欢的公司或产品，他们经常使用各种社交工具来确保每个人都能清楚地听到他们的声音。 By finding and acknowledging the loyal members of your customer base, you can leverage their loyalty in coordination with your brand ambassador program. 通过寻找并认可客户群的忠诚成员，您可以利用他们的忠诚度与您的品牌大使计划相协调。 After all, you want your brand ambassadors to love the brand they are representing, and you're guaranteed to find this ideal characteristic of loyalty within your brand loyalist customers. 毕竟，您希望您的品牌大使喜欢他们所代表的品牌，并且您可以保证在您的品牌忠诚客户中找到这种理想的忠诚特征。 The Majority 大多数

Think of your customers like M&M;'s. 想想你的顾客喜欢 M&M;'s。 You've got a few green ones, some yellow, a couple of blue, and a whole bunch of red. 你有一些绿色的，一些黄色的，一些蓝色的，还有一大堆红色。 The M&M; colors represent your population segments within your customer base, with the red being the largest population segment, and therefore a reliable representation of your average customer. M&M;颜色代表您的客户群中的人口细分，红色是最大的人口细分，因此可以可靠地代表您的普通客户。 Now are the red more likely to listen to the blue, or another red? 现在红色更可能听蓝色还是另一种红色？ The point is that people are likely to listen to members of their own segment seeing as these are the people they have the most in common with and thus are most likely to relate to. 关键是人们可能会倾听他们自己细分市场的成员的意见，因为这些人是他们最有共同点的人，因此最有可能与之相关。 Identifying the members of the majority segment of your customer base that also possess qualities like high social engagement or brand loyalty is a great and accurate method for pinpointing customers that would make valuable brand ambassadors.

The Social Influencers

A social influencer is just a person on the Internet with a large social presence and social following. 社交影响者只是互联网上具有大量社交存在和社交追随者的人。 These people could include YouTube stars, celebrities, famed bloggers, etc. 这些人可能包括 YouTube 明星、名人、著名博主等。 Identifying these popular social personalities and leveraging them in order to extend your brand to their wide range of audiences is something we here at Sideqik call Influencer Marketing. 识别这些受欢迎的社交人物并利用他们将您的品牌扩展到广泛的受众，这就是我们在 Sideqik 所说的影响者营销。 In fact, we've dedicated an entire blog post on Influencer Marketing that you can read here. 事实上，我们已经专门针对影响者营销发表了一篇完整的博文，您可以在此处阅读。 Due to the Internet popularity and widespread reach that social influencers attain, social influence is an ideal trait to look for in potential brand ambassadors.

Attracting Your Ideal Brand Ambassador

So you've defined four ideal characteristics to look for in potential brand ambassadors, but now what? How do you convince the members of your customer base that you've identified as possessing these ideal traits to become brand ambassadors for your company? You need a way to incentivize, or attract, these customers to join your brand ambassador program. Implementing a reward system to recognize your brand ambassadors as stakeholders in your company is a great way to reward brand ambassadors for representing your brand and attract others to do the same.

Methods of Attraction

A great method of attraction is running an online promotion or sweepstakes competition. In doing so, you will energize your customer base to compete against one another for the prize or recognition your promotion is offering. Furthermore, this will help you identify the customers that exemplify your ideal brand ambassador qualities. For example, customers who feel compelled to frequently spread the word about your promotion to their social networks show that they are socially engaged and loyal to your brand's message by giving you free and frequent publicity. Sideqik offers your brand a variety of promotion options including sweepstakes, hashtag voting, and photo contests.

Brand Ambassador Benefits

Now that you have defined your ideal brand ambassador traits and strategized methods of attraction, you have created a prime opportunity to transform your customers into brand ambassadors. Be on the look out for our next blog post, Top 5 Benefits of Brand Ambassadors, to learn why brand ambassadors are such a vital part of your branding strategy.