The Ultimate Guide to Marketing With Infographics (2)
2. Thank them on Twitter (and other networks when you spread the word)
3. Include a text link (with nice anchor text for SEO love) below the image to the original post or their homepage – although their embed code may already include this – add it if it doesn't Step Three: Things You Should Do For all Infographics
Regardless of whether you designed your own infographic or sourced one from elsewhere, there are certain things you should always do to ensure they get the attention they deserve. Here are some examples:
11. Add Pin It buttons If you have great imagery in your posts, then you need to let people share your imagery there. I'll keep this dead simple, here is a list of things you should do: • Go to http://pinterest.com/about/goodies/, scroll to the bottom and manually create Pin It buttons and place them above and below the great infographics in your post (you will have seen examples above).
• Make the pin's description text as CTA'ish as possible and include a shortened link to your post – The pin itself will already be linked, but this adds a little extra persuasive element for people to share and click. Would you kindly pin me please? (Image source)
• If you use a Pinterest plugin (like the one topleft on this post) – note that it will only pin the first image it finds on the page, so get used to adding strong imagery to the top of every post for a higher likelihood of it being pinned.
• For maximum pinnability, you'll want to make your images as interesting/unusual/ original/funny as possible. Consider adding a caption directly on the image to make people want to share/remember it.
12. Tweetables: Set up important and entertaining stats formatted as Tweets Tweetable Facts: So, have you made your mind up yet? Here are some stats for you to ponder and tweet:
• 61% of LinkedIn user use it for industry networking; 55% use it for networking with co-workers » tweet this «
• 55 million. Number of LinkedIn users in the US; 22.5 million are aged 35-64 » tweet this « • 326 million. Number of minutes spent on LinkedIn each moth by US users » tweet this « • 41% of people makreting on Facebook users in the US; 51 million aged 35-64 » tweet this « • Thought leadership is the top use for social media among B2B marketers » tweet this «
One of the most important things you can do to increase the reach of your post is to extract the most meaningful, quotable or funny quotes from the graphic and add them as Twitter-ready text descriptions below the post. Each should be accompanied by a » Tweet This « CTA to make it really easy to share the information. For a great example, check out this post (and scroll to below the infographic for examples) – Facebook vs. LinkedIn – 10 B2B Marketing Resources [with Infographic]. This really encourages people to retweet your content in a more original and interesting way – they also get a whole set of tweets to pick from which stops them having to think (tapping side of my head – #smrt).
How? Use clicktotweet.com to create the tweetables. Easy peasy. An example of the tweetables you should add to the end of every infographic you post.
How to do it Right
This isn't a guarantee, but try to find the very best tweetable fact and add it to the top of your list. Recently, we found a really funny one in an infographic we used that was really successful as a tweetable fact:
People are more likely to survive a plane crash than survive a banner ad. Tweet this.
Irresistible...
