How To Get Featured on Large Publications (Without Guest Posting) (3)
Track the Results
Like Noah says, “track it or it didn't happen”. Republishing your content can be an opportunity to validate an idea - specifically whether your target audience is interested in the specific topics you're creating content about. Often the best product and service ideas are already validated through content. If you republish your content on a larger platform and it gets very little engagement, you know your target audience may not be interested in the topic (or at the least, your angle). This will save you from spending your time, money and effort in the future with creating content or even products your audience doesn't want. Checklist
Did you schedule related content to go live on your website when your republished content is live? Did you optimize your calls to action, including your Welcome Mat, List Builder and Smart Bar? Did you set up a system to track the results of your efforts? Republishing truly is a great way to grow your traffic, email list and business with very little extra work.
Bonus Tips for Republishing
Haven't had enough of this republishing goodness? Here are some bonus tips:
Create a Republishing Policy
As I republish my content on other platforms, this sends a message to other publications in my niche that I'm open to republishing. Every time one of my articles gains traction on a larger website like Huffington Post, I receive an email or two from another publication (usually one I've never heard of before) asking to republish an article from my website. To encourage those people to actually contact you, it wouldn't hurt to have a page on your website addressing it. Republish Your Guest Posts
Don't forget about the content you've published on platforms other than your own! If you wrote guest posts or publish on other websites, don't be afraid to approach those publications and ask if they are okay if you republish on other websites. Often they will respond with some guidelines for republishing, like Fast Company did when I asked if I could republish my guest post to Huffington Post:
You give up rights to your content when you publish guest posts on other websites so always ask - but it doesn't hurt to get your content on as many publications as possible. Stop Letting Your Content Rot in Your Archives
Publishing your content only to your small audience is like trying to deliver a speech to your neighbors in your living room.
Sure, it might help a few people, but your time and effort will have a much larger impact if you move the show to the hall full of people down the street.
Stop letting that content rot in your archives. Start republishing to drive traffic and subscribers back to your website.
Step one: List out a few publications in your industry and find out whether they republish content. Do the research to find a piece of content you've published that would fit in. Step two: Pitch a piece of content that would be perfect for the publication.
Step three: When your pitch is accepted, send them the edited version of your content. Sit back and watch the traffic roll in.
Remember: you don't have to republish on EVERY website out there. Start with one, conquer it, and approach others.
And don't forget to grab our free spreadsheet with the 46 top sites that take republished content and their contact info: Let us know how it goes. Have you ever considered republishing in your content marketing plan?
