The Ultimate Guide to Twitter Marketing (1)
I've probably approached Twitter marketing in fifty different ways. And in an attempt to find the best way to go forward with my own marketing efforts on Twitter, I recently realized that I'd collected a fairly valuable list of killer resources along the way. Would you like to know how to start marketing your business on Twitter?
How about more advanced approaches to getting more retweets, more followers, and more prospects for your business?
If there are secrets and special formulas that can magically unlock the power of social media out there, I don't know them. What I do know, is exactly what the experts are doing — day in and day out.
And now, you will too …
What is Twitter? Twitter in Plain English Entertaining and easy to follow, this video from Lee and Sachi LeFever of Common Craft show ways of understanding how Twitter works and fits into your daily workflow and lifestyle.
48 Ways to Explain Twitter to Skeptics David Meerman Scott confronts the inevitable questions from the Twitter skeptics. His family asked him to explain Twitter, grilling him on Christmas. Instead of explaining himself, he tweeted the question and posted his replies.
Setting up your Twitter account The Beginner's Guide to Twitter Michael Hyatt shares a tutorial on how to set up Twitter for your cell phone. He also goes over some basics on how to tweet with third-party tools.
Newbie's Guide to Twitter Rafe Needleman shares a step-by-step process of getting started on Twitter. His steps include basics like the initial account set up, getting started on your mobile phone, following and joining friends and even mindset ideas for new Twitter users.
Twitter and Personal Branding: The BIG Mistake I See People Make Every Single Day David Meerman Scott shares secrets you can use to setup your Twitter profile with your personal brand.
Why You Need a Kick Ass Twitter Background Marian Schembari shares a few profiles on Twitter and why they represent their brands so well.
It's OK to Have Multiple Twitter Accounts In fact, it's necessary if you have multiple departments in your business. Christian Collard explains how he uses multiple accounts for his business to target followers and build relationships.
New twitter users start here Social Media Workflows Part 1: Awareness and Capture Setting goals before jumping on Twitter will get you farther than any other strategy. Chris Brogan discusses how you're going to use Twitter for your company and how to put a plan in place. How to Start On Twitter Without Looking Like a Newbie Marian Schembari created a new Twitter account for sharing her experiences in her new town of Auckland, New Zealand. Instead of throwing any old thing up there and opening the doors for people to interact with her on that account, she walks through what she did before inviting followers.
7 Tips for New Twitter Users Shel Israel's evergreen post has some of the best tips for approaching Twitter when you're a newbie. Use Twitter for Your Business the Right Way Aira Bongco's tips give you a solid basic approach to Twitter. Also, find the one way you can use Twitter to set your business apart.
How to Twitter Wall Street Journal's Julia Angwin shares her first few Twitter experiences before she got the hang of it and gained followers. She writes about how to use Twitter's greatest strength to your advantage. Moving from Social Media Tactics To Your Social Business Plan Instead of floundering on social media networks, being tossed from wave to wave, David Armano shares foundation-building steps. When your company is ready to tap social media, David's post will help you find secure footing. Twitter Experiment Results — Swapping Person To Brand Adam Singer makes a case for creating content that is community focused. Find out why creating great content drives traffic from social media networks to your “hub.”
What's up with the whole #hashtag thing? The Twitter Hash Tag: What Is It and How Do You Use It? Tech for Luddites gives a great clarification on what a hashtag is, and how to create one.
Twitter vocabulary The Ultimate Glossary: 101 Social Media Marketing Terms Explained Every definition and term you needed to know around social media in one place. How convenient is that?
Can Social Media Buzz-Words Kill Your Profits? J.P. Micek shares his impressions about buzzwords in new media marketing. In this article, he gives you a different way of looking at the mindset for using social media to gain the most from words like authenticity and transparency.
Ten Things You Must Know Before Using Twitter Ten must-know terms and tools.
25 Social Media Buzzwords … Explained Jim Tobin put together the top social media buzzwords with thorough definitions so you won't be in the dark when someone says “social graph” or “mash-ups.” Why you need to be on Twitter 12 Reasons to Start Twittering Start with the 12 reasons to start Twittering. Michael Hyatt's insights are spot on. How Twitter Will Change the Way We Live Robyn Twomey of Time Magazine discusses Twitter and conversation. The fact that a conversation in your head can lead to real-life conversations and connections is changing the world. This post brings up questions surrounding the standards of interacting with others — instead of staying in your head or continuing a one-way conversation plan.
Social Media Marketing: 2011 Trends Report Is Twitter just “too six months ago” for you? Michael Brenner goes over the 2011 Trends Report with his own thoughts about what's coming next in social media. 5 Reasons I use Twitter – (and you should too) Jeff Delp, a K-12 administrator, says using Twitter can help you as a personal learning tool in five areas of communication. Using Twitter can improve your current work style and future learning.
Do You Tweet? 3 Reasons Why You Should This one's a favorite of mine because Sprike tells you straight up that you shouldn't expect to land deals or millions of dollars in the first three minutes of being on Twitter. Instead, Sprike shares with you: 1) who you should try to get to follow you, and 2) exactly why.
7 Surprising Statistics About Twitter in America Jay Baer, co-author of The NOW Revolution, shares the side of Twitter you don't know, according to an Edison Research Survey. Although this is a 2010 blog post, it still has relevance as to why Twitter is a significant player in social media and still growing like crazy.
35 Ways Social Media Can Make Your Life Easier Alli from BlogWorld shares how Twitter makes it convenient for you to find valuable, real-time information. Besides using it for business, you'll get insights into thirty-five other uses for Twitter, making it perfect for the pursuit of #winning. The Future of Community Chris Brogan gives an excellent point about the ever-changing nature of web-based community. He shares the evolution of community online, and why Twitter is necessary.
How a Few Tweets Led to a 370% Increase In My Traffic Tom Meitner shares his Twitter experience with Chris Brogan on Problogger. He says anything is possible if you take action.
Twitter User Statistics Show Stunning Growth Catharine Smith from The Huffington Post illustrates how much Twitter has grown over the past five years since its launch.
The Ten Ways Twitter Will Permanently Change American Business Douglas McIntyre from 24/7 Wall Street wrote this evergreen post about how Twitter is evolving into a major marketing tool in ten different areas of media and marketing.
Big companies are doing it … Coca-Cola VP Talks About the Keys to Social Media Success Cynthia Boris interviewed Wendy Clark about Coca-Cola's strategy with Twitter. The tips from this post at Marketing Pilgrim are incredible.
40 of the Best Twitter Brands and the People Behind Them Jennifer Van Grove interviewed forty major brands on Twitter for Mashable. She came up with the best reasons to be on Twitter and how to create your company's strategy based on these interviews. The government is doing it too … Cornyn: Lawmakers Having to Conquer Fear of Social Media Michael O'Brien of The Hill's Twitter Room reports about how Sen. John Cornyn uses social media. In this post, find out the number one reason using Twitter will help your business efforts.
Barack Obama on Twitter He follows back, or so I've heard. I haven't seen him accept my follow yet What you need to know An Insider's Guide to Social Media Etiquette Chris Brogan has plenty of etiquette tips for keeping the conversation going, disclosure, promotion, content production, and sharing. Twitter Etiquette For Agencies/Freelancers Tony Bloomberg from Diva Marketing Blog shares more than just a few tips for etiquette and Twitter behavior.
The Most Important Twitter Rule of 2011 Diana Adams says down with the “dictatorship mentality” on Twitter. Discover the reigning Twitter rule for 2011 that trumps everything else.
Twitter, Facebook, Groupon, and Social Media – What Online Advertisers Need to Know Hollis Thomases delivers the real deal on social media. She goes over the cold, hard facts based on research and reports so you don't have to. The Easy Button Tom Webster of Brand Savant shares the “easy button” of the Internet.
What the heck is a retweet and how do I do it? How to Get More Retweet Action on Twitter The magic on Twitter happens in the retweets. David Cantone will get you started with several simple but important strategies.
How to Increase Your Retweets, Twitter Followers & Klout Kristi Hines gives you a few easy steps to getting more retweets now. You want more retweets, right?
How to Get Retweeted Getting retweeted is one of the ultimate goals for marketers using Twitter. Guy Kawasaki's plan for ultimate retweet domination is on the other side of this link. 5 Steps to Going Viral on Twitter Dan Zarrella analyzes the specific language and techniques that create more retweets for your Twitter content.
7 Ways to Thank Someone for a Retweet Angie Schottmuller shares a simple way to thank those followers who retweet your stuff. This goes beyond the basic, “Thanks for the RT!” and to thanking your followers the right way.
The Twitter mindset 1,000 True Fans The mindset behind any sustainable business. You can gain popularity, coolness and style, but without 1,000 true fans on your side, all the rest fades. BONUS: We all want an audience, here's how you can learn to earn yours. The Four Stages of “Getting” Twitter — Infographic See, everyone goes through these stages. Cool infographic from The Chris Voss Show.
The Six Twitter Types Guy Kawasaki posted on the American Express Open Forum about the different types of people that use Twitter and which ones are the most effective. Check out which one resembles you and what each of them do. I'm a Mensch, by the way. If you were wondering.
New Media as Community Theater — All the World's a Stage I loved this post by Ann Handley because she explains how new media gives everyone a platform for getting their message out. An Open Letter to the Social Business Industry I love Amber Naslund's message on Brass Tack Thinking. She shares how even though social media is a collective entity, there's several approaches people take towards it. Not all are the same, but all are part of the same purpose.
My Recommendation About Your Twitter, Facebook, and LinkedIn Tim Berry shares the one recommendation every business needs to know about using social media. You don't have to take it, but it could be a deciding factor for whether you close a sale or not. How to get Twitter followers Looking for Mr. Goodtweet: How to Pick Up Followers on Twitter Guy Kawasaki's post offers insights on getting more Twitter followers. He uses these strategies himself.
Who You Gonna Follow Now? Guy Kawasaki shares three sources that will help you decide who to follow.
Writing Killer Content in 140 Characters or Less Killer content on your blog can get people to stick around. Twitter only has 140 characters. How do you create killer content in 140 characters? Marly shares a complete list on crafting a message in 140 characters or less.
Why 150 Followers is All You Really Need Do the number of followers really matter? Find out the number one reason why itdoesn't matter according to Srinivas Rao and get tips on building your base to 150 in just a few steps. 10 Reasons Why I Follow You on Twitter Brittany Rubinstein shares why she and a million other people on Twitter might follow you.
How To: Expand Your Twitter Tribe Seth Godin wrote the book on tribes for businesses. In this post, your business gains a list of ways to expand your reach on Twitter from Aaron Lee.
Brand management on Twitter The Evolution of Brands on Twitter Jeremiah Owyang shows you exactly how to get up and running on social media.
Twitter, Customer Service, and Good Brand Management So many marketing gurus are predicting social media as the future. Valerie Maltoni shares a list of tools and ways to monitor your brand and respond to conversation in a matter of minutes. By doing this, you increase web presence and provide excellent customer service.
