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LingQ Academy - Tech Startup Course, 8 Mission-Critical User Onboarding Lessons from 8 Top Product People (2)

8 Mission-Critical User Onboarding Lessons from 8 Top Product People (2)

Then we would repeat the observed trials with a new cohort of people, taking note of which difficulties had disappeared as a result of the last set of changes.

Then—and only then —did we set about building a formal onboarding system. This allowed us to build a compact and fast onboarding experience, despite the fact that ScribblePost is highly sophisticated and feature-rich.”

By conducting bare-bones user testing, ScribblePost is able to get to how users organically experience and dive into an app, without any user onboarding whatsoever. Through rigorously testing various cohorts of “trial subjects” with a blank slate the product team at ScribblePost was able to get behind users intuitively explore the app, and build an onboarding flow around these behaviors.

Reach Alon on Twitter.

8. Look to the Long Game Product people need to be able to isolate the stickiest features of an app, and then quickly drive users towards them during the user onboarding. But what we often forget is that real user engagement isn't just about metrics—it comes from the actual users behind those metrics. Jackson Noel, Co-Founder here at Appcues says:

“The single most important thing we've done for onboarding is planning past the first session. Let's say you have a SaaS application and know that new users who take actions X, Y, and Z end up being really successful. It's tempting to build a linear new user flow that encourages them to take these 3 actions then call it a day. But that's just not how humans evaluate software - most of them will hardly complete one of the three actions in their first session. So what happens when they come back 5 days later and they have completed Y but not X or Z?

Planning past the first session matches your funnel to your buyer's decision making process. It means aligning your in-product experiences, email campaigns and sales/customer success outreach to reinforce the user's success path.” There's far more to user onboarding than just driving users through a series of predetermined key actions, and it's something we've learned well at Appcues. All your various business goals need to align and culminate during user onboarding.

Hit Jackson up on Twitter, and sign up for the Appcues Blog's mailing list to get fresh, weekly insights on user onboarding. There's No Silver Bullet to User Onboarding Conducting user onboarding is always challenging. The stakes are high, and it's easy to slip up. The real secret to an airtight user onboarding flow is that there's no secret. There's no one-size-fits-all solution, no silver bullet that will pave the way for long-term retention and customer success. What the most successful product managers realize is that user onboarding is a continually ongoing process, that needs to be constantly measured, tweaked, and iterated upon. Understanding that will allow you to implement these critical learnings into your own user onboarding procedure, and turn new users into paying customers who will actually stick around.

8 Mission-Critical User Onboarding Lessons from 8 Top Product People (2) 8 lecciones cruciales sobre la incorporación de usuarios de 8 de los mejores jefes de producto (2) 8 leçons essentielles sur l'accueil des utilisateurs tirées de l'expérience de 8 grands spécialistes des produits (2) 8人のトップ製品担当者が教える、ユーザーオンボーディングに不可欠な8つの教訓 (2) 8 svarbiausių naudotojų įdarbinimo pamokos iš 8 geriausių produktų specialistų (2) 8 lições essenciais sobre a integração de utilizadores de 8 pessoas de topo na área dos produtos (2) 8 уроков адаптации критически важных пользователей от 8 лучших специалистов по продуктам (2) En İyi 8 Ürün Kişisinden 8 Görev Açısından Kritik Kullanıcı İlk Katılım Dersi (2) 来自 8 位顶级产品人员的 8 个关键任务用户入门课程 (2) 來自 8 位頂級產品人員的 8 節任務關鍵型用戶入門課程 (2)

Then we would repeat the observed trials with a new cohort of people, taking note of which difficulties had disappeared as a result of the last set of changes. Затем мы повторяли наблюдаемые испытания с новой группой людей, отмечая, какие трудности исчезли в результате последнего набора изменений.

Then—and only then —did we set about building a formal onboarding system. Тогда — и только тогда — мы приступили к созданию официальной системы адаптации. This allowed us to build a compact and fast onboarding experience, despite the fact that ScribblePost is highly sophisticated and feature-rich.” Это позволило нам создать компактный и быстрый процесс адаптации, несмотря на то, что ScribblePost очень сложный и многофункциональный».

By conducting bare-bones user testing, ScribblePost is able to get to how users organically experience and dive into an app, without any user onboarding whatsoever. Проводя базовое пользовательское тестирование, ScribblePost может понять, как пользователи органично воспринимают приложение и погружаются в него, без какой-либо адаптации пользователя. Through rigorously testing various cohorts of “trial subjects” with a blank slate the product team at ScribblePost was able to get behind users intuitively explore the app, and build an onboarding flow around these behaviors. Благодаря тщательному тестированию различных когорт «испытаний» с чистого листа команда разработчиков ScribblePost смогла отстать от пользователей, интуитивно изучающих приложение, и построить процесс адаптации на основе этих моделей поведения.

Reach Alon on Twitter.

8\\\\\\\\. Look to the Long Game Product people need to be able to isolate the stickiest features of an app, and then quickly drive users towards them during the user onboarding. But what we often forget is that real user engagement isn't just about metrics—it comes from the actual users behind those metrics. Jackson Noel, Co-Founder here at Appcues says:

“The single most important thing we've done for onboarding is planning past the first session. Let's say you have a SaaS application and know that new users who take actions X, Y, and Z end up being really successful. It's tempting to build a linear new user flow that encourages them to take these 3 actions then call it a day. But that's just not how humans evaluate software - most of them will hardly complete one of the three actions in their first session. So what happens when they come back 5 days later and they have completed Y but not X or Z?

Planning past the first session matches your funnel to your buyer's decision making process. It means aligning your in-product experiences, email campaigns and sales/customer success outreach to reinforce the user's success path.” There's far more to user onboarding than just driving users through a series of predetermined key actions, and it's something we've learned well at Appcues. All your various business goals need to align and culminate during user onboarding.

Hit Jackson up on Twitter, and sign up for the Appcues Blog's mailing list to get fresh, weekly insights on user onboarding. There's No Silver Bullet to User Onboarding Conducting user onboarding is always challenging. The stakes are high, and it's easy to slip up. The real secret to an airtight user onboarding flow is that there's no secret. There's no one-size-fits-all solution, no silver bullet that will pave the way for long-term retention and customer success. What the most successful product managers realize is that user onboarding is a continually ongoing process, that needs to be constantly measured, tweaked, and iterated upon. Understanding that will allow you to implement these critical learnings into your own user onboarding procedure, and turn new users into paying customers who will actually stick around.