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LingQ Academy - Tech Startup Course, Why Most Startups Don't 'Get' Press (3)

Why Most Startups Don't 'Get' Press (3)

” This should never change, no matter what stage you're at, even if you have an agency or a big in-house comms team. In fact, there's no better argument for early-stage startups' ability to navigate the media field on their own — at least at first. When a product, message and strategy align with a founder who can deliver it all clearly and persuasively, there's no telling how powerful that can be. As Hammerling puts it, an agency putting out a press release says “agenda,” a passionate founder going straight to the press says, “Hey, look at this, it's going to be cool.”

Why Most Startups Don't 'Get' Press (3) Warum die meisten Startups keine Presse bekommen" (3) Por qué la mayoría de las startups no "consiguen" prensa (3) Pourquoi la plupart des startups n'ont pas la presse (3) なぜほとんどの新興企業は報道を「理解」できないのか (3) Kodėl dauguma startuolių nesulaukia spaudos (3) Dlaczego większość startupów nie "dostaje" prasy (3) Porque é que a maioria das empresas em fase de arranque não "percebe" a imprensa (3) Почему большинство стартапов не "понимают" прессу (3) Neden Çoğu Startup Basından 'Anlamıyor' (3) 为什么大多数初创公司不“得到”新闻 (3) 為什麼大多數新創公司不「獲得」媒體關注 (3)

” This should never change, no matter what stage you're at, even if you have an agency or a big in-house comms team. In fact, there's no better argument for early-stage startups' ability to navigate the media field on their own — at least at first. When a product, message and strategy align with a founder who can deliver it all clearly and persuasively, there's no telling how powerful that can be. |||||||||||||||||convincingly|||||||| As Hammerling puts it, an agency putting out a press release says “agenda,” a passionate founder going straight to the press says, “Hey, look at this, it's going to be cool.”