Tina Seelig The Art of Teaching Entrepreneurship and Innovation No.3 Tina Seelig Die Kunst, Unternehmertum und Innovation zu lehren Nr.3 Tina Seelig The Art of Teaching Entrepreneurship and Innovation No.3 Tina Seelig El arte de enseñar a emprender e innovar nº 3 Tina Seelig L'art d'enseigner l'entrepreneuriat et l'innovation n° 3 ティナ・シーリグ 起業とイノベーションの教え方 第3号 티나 실리그 기업가 정신과 혁신을 가르치는 기술 No.3 Tina Seelig Sztuka nauczania przedsiębiorczości i innowacji nr 3 Tina Seelig A Arte de Ensinar Empreendedorismo e Inovação N.º 3 Тина Силиг Искусство преподавания предпринимательства и инноваций №3 Tina Seelig Girişimcilik ve Yenilikçiliği Öğretme Sanatı No.3 蒂娜-塞利格 《创业与创新的教学艺术》第 3 期 蒂娜-塞利格 《创业与创新的教学艺术》第 3 期

OK, so this is all about turning problems to opportunities, looking at the world as opportunity-rich, basically making something from nothing. Итак, речь идет о том, чтобы превратить проблемы в возможности, посмотреть на мир как на богатый возможностями, по сути, сделать что-то из ничего. But you know what? Being an entrepreneur is much more than just that. That's the tip of the iceberg, or might be the core of the iceberg, but there are lots of other things that you need to do to be successful entrepreneurs. |||||||||||||||||birçok şey|||||||||||| |||||||||||||||||||||||||||||entrepreneurs |||||빙산|||||||||||||||||||||||| And one of them is: You need to be able to make your own luck. И один из них: Вы должны уметь создавать свою собственную удачу. Now this is interesting: When I gave this talk three years ago, this didn't say make your own luck. Вот это интересно: Когда я рассказывал об этом три года назад, здесь не говорилось о том, что вы сами создаете свою удачу. It said, "The harder I work, the luckier I get," because that's what my father taught me. |||||||chanceux||||||||m'a appris| |||||||운이 좋은||||||||| ||その|||||運が良くなる||||||||| |||||||más afortunado||||||||| Там было написано: "Чем больше я работаю, тем больше мне везет", потому что именно так учил меня мой отец. My father taught me that the harder you work the luckier you get. ||||||||||daha şanslı|| I really, really absorbed this idea and I learned to work really, really hard. |||benimsedim|||||||||| But as I have been thinking over the last three years, I've learned that there are many other things you can do to make yourself lucky. Hard work is only one lever that you have at your disposal, because you can make your life lucky. |||||levier||||||||||||| |||||kaldıraç|||||senin|||||||| |||||手段|||||あなたの|||||||| |||||palanca||||||a tu disposición||||||| El trabajo duro es sólo una palanca que tienes a tu disposición, porque puedes hacer que tu vida sea afortunada. You need to be open-minded. You need to be optimistic. ||||İyimser olmalısın. You need to look at the world through a special set of lenses. ||||||||||||mercekler In fact, one of my colleagues from Chile, Carlos Vinola, always says to his students, "If you go into a room and you do not meet someone new, at the least you've missed out an opportunity of learning something or making a friend, and at the most, making a million dollars. |||||||||비놀라||||||||||||||||||||||||||||||||||||||||| |||||||||Vinola||||||||||une|salle|||||||||||||||||||||||||||||| |||||||||Vinola||||||||||||||||||||||||||||||||||||||||| |||||||||ビノラ||||||||||||||||||||||||||||||||||||||||| ||||||||||||||||||||||||||||||por lo menos|||||||||||||||||||| In fact, it's really true. He says any room there's a million dollars waiting for you. ||||||||à attendre|| You just have to find it. It's funny because a couple of weeks ago when we were hosting Steve Ballmer as a speaker, that made sense. |||||||||||||발머|||||| |||||||||||||Ballmer|||||| |||||||||||||Ballmer|||||| |||||||||||||Балмер|||||| 這很有趣，因為幾週前我們接待史蒂夫·鮑爾默作為演講者時，這是有道理的。 He was in his dorm and down the hall was Bill Gates. |||||||||||Гейтс ||||yurt odası||||||| Estaba en su dormitorio y al final del pasillo estaba Bill Gates. Yatakhanesindeydi ve koridorun sonunda Bill Gates vardı. There was certainly more than a million dollars down the hall, right? ||ciertamente||||||||| Koridorun sonunda kesinlikle bir milyon dolardan fazlası vardı, değil mi? So I encourage you to look around at all the people who are sitting right here. Bu yüzden burada oturan tüm insanlara bakmanızı tavsiye ederim. 所以我鼓勵你環顧四周所有坐在這兒的人。 Where are the opportunities? And this happens everywhere all the time. y|||||| Let me tell you a funny little story that brings this to life. A few years ago when my kid Josh was little, he was probably this big, I was at the grocery store. |||||||Джош||||||||||||| |||||||Josh||||||||||||| Несколько лет назад, когда мой ребенок Джош был маленьким, наверное, уже совсем большим, я была в продуктовом магазине. And this is about making your own luck, right. And you never know what you're going to find when you say hello to someone. I went to grocery store and this man came up to me, he was there with his little daughter, and we were in walking down the frozen food aisle, and he had a can of lemonade, and he said, "Can you explain to me how to make this lemonade?" |||||||||||||||||||||||||||||||||||лимонада|||||||||||можешь|| ||||||||est venu|||||||||||||||||||||||||||limonade|||||tu|||||||| Fui a la tienda de comestibles y se me acercó un hombre, estaba allí con su hija pequeña, y caminábamos por el pasillo de los congelados, y tenía una lata de limonada, y me dijo: "¿Puede explicarme cómo se hace esta limonada?". Now he had an accent, he wasn't from the area, and he certainly didn't know that you put three cans of water in with a concentrated lemon juice, so I explained it to him. |||||||||||||||||||||||||концентрированным|||||||| У него был акцент, он не был местным жителем и, конечно, не знал, что в три банки воды добавляют концентрированный лимонный сок, поэтому я ему объяснил. But that wasn't the end of the conversation, because for most people though they'd say, "Thank you very much, you're welcome," and that's the end. But I had thought what is he doing here, I'd like to know a little bit about more about him. |||||||||yo|||||||||| So when I got in line at the checkout stand there were several choices and I got in line behind him. ||||||||кассе|||||||||||| |||||||le|caisse|||||||||||| Así que cuando me puse en la cola de la caja había varias opciones y me puse detrás de él. I was not stalking him! |||преследовал| |||traquer| |||following secretly| |||스 stalking| |||ストーカー行為| |||acosando| I just was sort of curious, and that's the point it's about being curious, OK. ||||||||||olmakla ilgili|||| So I started chatting and I said, "You seem like you're new in town, what are you doing here?" |||болтать|||||||||||что|||| So at first he was a little bit cautious, like why are you asking me this but I was very friendly and nice and he said, "Well, I'm here, I'm from Chile. ||||||||조심스러운||||||||||||||||||||||| ||||||||cautif||||||||||||||||||||||| ||||||||temkinli||||||||||||||||||||||| ||||||||慎重||||||||||||||||||||||| ||||||||осторожный||||||||||||||||||||||| I'm from Santiago, and I'm going to be taking over my family's business, and I am here in Silicon Valley for a while to learn about entrepreneurship and innovation." ||||||||||||||||||Силиконовой|||||||||| ||||||||||||||||||Silicon|||||||||| |||||||||||||||||in|Silicon Valley|||||||||| ||Santiago'dan geliyorum||||||||||||||||Silikon Vadisi|||||||||| I said, "That's so great. I actually work at Stanford and involved with this program where we teach people about entrepreneurship and innovation and I'd be happy to help you out. |||||||||||nous|||||||||||||| So here's my card, if I can be helpful at any way feel free to give me a call." So he gave me a call or sent me an email and I introduced him to a few people who might be helpful. |||||appel|||||||||||||||pourraient||utile I had some friends who are from Chile who I got him connected to. |||||||Chili|||||| He ended up bringing an entourage of people to the area who knew... He brought the president of the country and 2,500 other people. |||||일행||||||||||||||||| |||||maiyetindekiler||||||||||||||||| |||||一行||||||||||||||||| |||||comitiva||||||||||||||||| |||||свита||||||||||||||||| В итоге он привел в район целую свиту людей, которые знали... Он привез президента страны и еще 2 500 человек. 他最終帶來了一群了解該地區的人……他帶來了該國總統和其他 2,500 人。 But he was a really nice guy and I just was helpful. 但他是一個非常好的人，我也很樂於助人。 A few years later, I end up finding myself down in Chile. 幾年後，我最終發現自己來到了智利。 I went down, we were running a conference there, a round table on entrepreneurship education, and I was there with a couple of my colleagues you might know them, Debra Dunn and Randy Commissar, were there with me. |||||проводили|||||||||||||||||||коллегами|||||||||Комиссар|||| |||||||||||||||||||||||||||||Debra|Dunn||Randy||||| ||||||||||||||||||||||||meslektaşlarım|||||Debra Dunn|Debra Dunn|||Komiser|||| |||||||||||||||||||||||||||||데브라||||코미사르|||| ||||||||||||||educación emprendedora||||||||||||||||||||||| Fui allí, estábamos celebrando una conferencia, una mesa redonda sobre educación empresarial, y estaba allí con un par de mis colegas, quizá los conozcas, Debra Dunn y Randy Commissar, estaban allí conmigo. And I called up - his name is Eduardo and I sent him an email and I said, "Eduardo, I'm going to be down at Santiago. |||||||Эдуард||||||||||||||||| |||||||||||||||||Eduardo||||||| |||||||에두아르도||||||||||||||||| |||||||||||||||||Eduardo'ya dedim||||||| Can we get together for a cup of coffee? Would that work for you?" He said, "That would be great." But as the time came up, he sent me another message, said, "You know I'm too busy I just can't make it but do me a favor, go to this building there's an office building in the middle of the city. ||||||||||||||||||||||||||услугу|||||||||||||| |||||||||||||||||||||||||||||||il y a|||bâtiment|||||| |||||||||||||||||||||||해||||||||||||||||| Go there and bring a couple of colleagues," - and that's why I mentioned Debra and Randy because they came along with me - and he says, "I've got a treat for you." ||||||||||||||||||||||||||||هدیه|| ||||||||||||||||||||avec|||||||||| So we went there, we got met by one of his colleagues who took us up to the roof of the building. We were picked up by his family's helicopter, flown over the city. ||||||||пролетевший||| ||||||||survolé||| ||||||||volado||| Taken up to his family's ski resort, and back down to the city. |||||kayak merkezi|kayak merkezi|||||| And that's what it's all about. The point is, here is the deal, being an entrepreneur and making your own luck is not about turning lemons into lemonade. |||||||||||||||||||лимоны|| |||||||être||||||||||||citron|| |||||||||||||||||||limonlar|| It's about turning lemonade into helicopters. |||||вертолеты ||||en|hélicoptères |||||helikopterler OK, I'm going to start with the lemonade and get a helicopter and that's the point is that you can make amazing things happen. It's not just turning problems to opportunities, it's making really amazing things happen. So let's go on to the next thing that entrepreneurs can do to make themselves successful. They need to know how to fail, fast and frequently. 他們需要知道如何快速且頻繁地失敗。 OK, the fact is as many of my colleagues say, "If you're not failing sometimes, you're not taking enough risks." |||||||||||||неудачи|||||| ||||||||||||||parfois||||assez|risques Failure is the secret sauce of Silicon Valley. неудача||||||| Неудачи - это секретный соус Кремниевой долины. If you look at the number of ventures that get funded and the numbers that are successful, then you have to conclude that venture capitalists actually invest in failures. ||||||||||||||||||||||||투자자|||실패에| |||||||||||||||||||||||capital risque|capital-risque|||| ||||||||||finanse edilen|||||||||||||girişim|sermaye sahipleri|||| ||||||||||||||||||||||||капиталисты|||| Если вы посмотрите на количество венчурных компаний, которые получают финансирование, и на количество успешных, то придете к выводу, что венчурные капиталисты на самом деле инвестируют в неудачи. 如果你看看獲得資助的企業數量和成功的企業數量，你就會得出這樣的結論：創投家其實是在投資失敗的企業。 And it's clear that the ratio between our successes and our failures are actually pretty stable. |||||||||||||||стабильным |||||||||||échecs||en fait||stable |||||oran|||başarılarımız|||başarısızlıklar|||| |||||||||||fracasos||de hecho|| И очевидно, что соотношение между нашими успехами и неудачами на самом деле довольно стабильно. So if you want more successes, you're going to have to put up with up with more failures. |||||успехов|||||||||||| |||||||allé||avoir||||supporter||||échecs |||||başarılar|||||||||||| |||||||||||耐える|||||| Así que si quieres más éxitos, tendrás que aguantar más fracasos. Поэтому, если вы хотите добиться большего успеха, вам придется смириться с большим количеством неудач. In my class I usually have my students make failure resumes. ||||||||||резюме |||||fais||élèves|||bilans ||||||||||履歴書 En mi clase suelo pedir a mis alumnos que hagan currículos de fracaso. This is a resumes of their biggest screw-ups, personal, professional, and academic. ||||||||ошибок|||| |||||||échecs||personnel||| |||özgeçmişler||||||||| |||||||실수||||| |||||||失敗||||| ||||||||||||académico And the idea is it is OK to fail as long as you learn something from it. ||||||||||||||quelque chose|| Listen, I put myself out there all the time so I have many opportunities to learn how to fail gracefully, and I have to tell you get better at it. |||||||||||||||||||грациозно|||||||||| |||||||||||||||||||gracieusement|||||||||| |||||||||||||||||||zarifçe başarısız olmak|||||||||| |||||||||||||||||||우아하게|||||||||| |||||||||||||||||||優雅に|||||||||| |||||||||||||||||||con gracia|||||||||| 聽著，我一直把自己放在外面，所以我有很多機會學習如何優雅地失敗，我必須告訴你要做得更好。 This is really an important part of being an entrepreneur is put yourself out there. |||||||être|||||||là I was thinking about as we talk about Twitter, following us on Twitter. Well, think about Evan Williams started Blogger which was a success. |||Эван||||||| ||à|Evan||||||| |||에반||||||| ||||||Blogger'ı başlattı|||| Bueno, piensa en Evan Williams comenzó Blogger que fue un éxito. Что ж, подумайте об Эване Уильямсе, основавшем Blogger, который имел успех. Then he started Odeo, which failed. |||오디오|| ||a lancé|Odeo|| |||Odeo adlı şirketi|| |||Одео|| Then he went on to start Twitter, which is a huge success. If he had stopped after the failures saying, "Forget it, I'm done," we would never have had the next success. Если бы он остановился после неудач, сказав: «Забудьте об этом, я закончил», у нас никогда не было бы следующего успеха. So you need to be able to put yourself in a position where you're willing to try and try again. So I'm going to play you a little video clip now that comes from the Innovation Tournament, and this is a team from the challenge where we use rubber bands that had a flaming failure. |||||||||||||||||||||||||||||||||огромный| |||||||||||||||||||||||||||||||||flamboyant| ||||||||||||||||||||||||||||Lastik bantlar|lastikler||||alevli başarısızlık| ||||||||||||||||||||||||||||gomas elásticas|||||flameante| And see what happens. et||ce que| So for those people who are listening and couldn't see that, this was a team who tried to make a wishing tree were people post all their wishes on a tree, and it failed miserably. |||||||||||||||||||||||||||желания|||||||ужасно ||ces|personnes||sont||et|ne pouvaient|voir||cela|était|||||||||||||||souhaits|||arbre|||| ||||||||||||||||||||||||||||||||||형편없이 |||||||||||||||||||||||||||deseos||||||| ||||||||||||||||||||||||||||||||||feci şekilde Итак, для тех, кто слушает и не видит, это команда, которая пыталась сделать дерево желаний, чтобы люди размещали все свои пожелания на дереве, и она потерпела грандиозное фиаско. They tried everything they could think of and at the end they said, "You know what? Celebrate entrepreneurship, celebrate ideas, celebrate failure." |emprendimiento|||| But here is the punch line and the most important part of this. ||||пункт|||||||| ||||オチ|||||||| Tapi inilah intinya dan bagian terpenting dari ini. Но вот кульминация и самая важная часть. 但這是妙語，也是最重要的部分。 This team here is made up of the bio design fellows. ||||||||||стипендиаты ||||||||||boursiers ||||||||biyolojik tasarım|| ||||||||생물||연구원 ||||||||زیست‌شناسی|| ||||||||diseño biológico|| Este equipo está formado por los becarios de diseño biológico. Эта команда состоит из стипендиатов по биодизайну. 這個團隊由生物設計人員組成。 These are students, these are folks from the med school, from the business school, and the engineering school who spent a year shadowing doctors and identifying opportunities, coming up with new inventions, and eventually putting together a business plan. |||||||||||||||||||||||врачами||||||||||||||| ||||||||||||||||||||||à l'ombre de|||||||||ventions||||||| |||||||||||||||||||||||||||||||발명||||||| ||||||||||||||||||||||gözlem yapma|||fırsatları belirlemek||||||||||||| ||||||||پزشکی|||||||||||||||||||||||||||||| |||||||||escuela|||||||||||||observando a|||||||||||||||| This team that failed at this won first place in the Stanford Business Plan Competition. ||||||a gagné|||||||| ||||||kazandı|||||||| And that never would have happened have they not have this attitude. ||||||||olmasaydı||| 如果他們沒有這種態度，這永遠不會發生。 If they had not known that they have to fail many, many times along the way before they came up with something that was a big grand success. So let's move on to another concept. ||||||понятие