Ekot (with Audio), Reklamtapp efter Paradise Hotel-stopp

Reklamtapp efter Paradise Hotel-stoppLyssna från tidpunkt:

2021-05-08 05:56:00

TV-bolaget Nent, Nordic entertainment group, har tappat en stor del av publiken sedan tv-programmet Paradise Hotel stoppades.

Antalet reklamstarter online har gått ner med runt en tredjedel jämfört med de veckor då programmet gick att se.

Det visar siffror från mätningsbolaget MMS.

Även om tv-bolaget säger att beslutet inte får så stora ekonomiska konsekvenser ser man nu över konceptet för att förhoppningsvis kunna återkomma med en ny säsong.Arbetet är en balansgång, säger tv-branschexperten John Aleman på mediebyrån Dentsu Amplifi i Ekonomiekot Extra. Programmet har dragit en stor publik och blir det för “snällt” kan det tappa tittare och i förlängningen annonsörer.

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