What is UX design? ||User Experience|design Was ist UX-Design? What is UX design? ¿Qué es el diseño UX? طراحی UX چیست؟ Qu'est-ce que le design UX ? Che cos'è il design UX? UXデザインとは何か？ UX 디자인이란 무엇인가요? Kas yra UX dizainas? Czym jest projektowanie UX? O que é o design UX? Что такое UX-дизайн? Що таке UX дизайн? 什么是用户体验设计？ 什么是用户体验设计？ 什麼是使用者體驗設計？

Well, I think it's important to start by saying there's no commonly accepted definition. |||||||||||generally accepted|accepted|meaning or explanation خوب، من فکر می کنم مهم است که با گفتن اینکه هیچ تعریف پذیرفته شده ای وجود ندارد شروع کنیم. Ну, я думаю, що важливо почати з того, що не існує загальноприйнятого визначення. 好吧，我认为首先要说没有普遍接受的定义是很重要的。 User experience design is a concept that has many dimensions, and it includes a bunch of different disciplines—such as interaction design, information architecture, visual design, usability, and human-computer interaction. |||||||||aspects|||||variety|||fields|||user engagement|||information structure|graphic design||ease of use|||| طراحی تجربه کاربری مفهومی است که ابعاد زیادی دارد و شامل مجموعه‌ای از رشته‌های مختلف مانند طراحی تعامل، معماری اطلاعات، طراحی بصری، قابلیت استفاده و تعامل انسان و رایانه است. 用户体验设计是一个有很多维度的概念，它包括一系列不同的学科——比如交互设计、信息架构、视觉设计、可用性和人机交互。

But let's try to get a clearer picture of what that really means. ||||||clearer|understanding||||| اما بیایید سعی کنیم تصویر واضح تری از معنای واقعی آن به دست آوریم. 但是让我们试着更清楚地了解这到底意味着什么。 The definition of UX design According to this study from the Oxford Journal Interacting With Computers: |||||According to||||||Oxford Journal|journal|||Computers تعریف طراحی UX طبق این مطالعه از مجله Oxford Interacting With Computers: 用户体验设计的定义根据牛津期刊与计算机交互的这项研究：

The goal of UX design in business is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.” In other words, UX design is the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with. ||||||||||client|customer contentment||customer loyalty|||usefulness|simplicity||||delight|provided||||||item||||||||||||||||||||||||| هدف طراحی UX در کسب و کار، «بهبود رضایت و وفاداری مشتری از طریق سودمندی، سهولت استفاده و لذتی است که در تعامل با یک محصول ارائه می‌شود». به عبارت دیگر، طراحی UX فرآیند طراحی محصولات (دیجیتال یا فیزیکی) است که مفید، آسان برای استفاده و لذت بردن از تعامل با آنها است. 商业用户体验设计的目标是“通过与产品交互时提供的实用性、易用性和乐趣来提高客户满意度和忠诚度。”换句话说，用户体验设计是设计（数字或物理）产品的过程，这些产品有用、易于使用且交互愉快。 It's about enhancing the experience that people have while interacting with your product, and making sure they find value in what you're providing. ||improving||||||||||||||||worthwhile experience||||offering این در مورد تقویت تجربه ای است که افراد در هنگام تعامل با محصول شما دارند و اطمینان حاصل کنید که آنها ارزشی را در آنچه ارائه می کنید پیدا می کنند. 这是关于增强人们在与您的产品交互时的体验，并确保他们从您提供的产品中找到价值。 But unfortunately, that isn't a comprehensive explanation of UX design either. |||||complete|clarification|||| اما متأسفانه، این نیز توضیح جامعی در مورد طراحی UX نیست. 但不幸的是，这也不是对用户体验设计的全面解释。 So to help you get a better understanding of what it really is, I reached out to 15 smart and talented user experience professionals and asked them: ||||||||||||||reached out|||||skilled and capable|||user experience experts||| بنابراین برای اینکه به شما کمک کنم درک بهتری از چیستی واقعی داشته باشید، با 15 متخصص تجربه کاربری باهوش و با استعداد تماس گرفتم و از آنها پرسیدم: 因此，为了帮助您更好地了解它到底是什么，我联系了 15 位聪明且才华横溢的用户体验专家，并询问了他们：

“What is UX design?” "طراحی UX چیست؟" “什么是用户体验设计？”

Said differently: “How would you describe UX design to someone who was learning about it for the first time?” |in other words||||||||||||||||| به طور متفاوتی گفت: "طراحی UX را برای کسی که برای اولین بار در مورد آن یاد می گیرد چگونه توصیف می کنید؟" 换句话说：“你会如何向第一次学习 UX 设计的人描述它？”

Here's what they had to say: here's what||||| Hier ist, was sie zu sagen hatten: در اینجا آنچه آنها باید می گفتند: 这是他们不得不说的： 1\\\\. UX design is the process used to determine what the experience will be like when a user interacts with your product |||||||||||||||||engages with||| طراحی UX فرآیندی است که برای تعیین تجربه زمانی که کاربر با محصول شما تعامل می کند، استفاده می شود UX 设计是用于确定用户与您的产品交互时的体验的过程

Laura Klein Laura Klein|Klein 劳拉·克莱因

Principal at Users Know, Author of UX for Lean Startups leader||users' needs||||||lean|startups Principal bei Users Know, Autor von UX für Lean Startups Users Know 的负责人，《精益创业用户体验》的作者

“If UX is the experience that a user has while interacting with your product, then UX Design is, by definition, the process by which we determine what that experience will be. „Wenn UX die Erfahrung ist, die ein Benutzer macht, während er mit Ihrem Produkt interagiert, dann ist UX Design per Definition der Prozess, durch den wir bestimmen, wie diese Erfahrung aussehen wird. “如果 UX 是用户在与您的产品交互时的体验，那么根据定义，UX 设计就是我们确定该体验的过程。

UX Design always happens. UX Design passiert immer. UX 设计总是会发生。 Whether it's intentional or not, somebody makes the decisions about how the human and the product will interact. ||deliberate|||||||||||and|||| Ob absichtlich oder nicht, irgendjemand trifft die Entscheidungen darüber, wie der Mensch und das Produkt interagieren. 不管是有意还是无意，总有人决定人与产品的交互方式。 Good UX Design happens when we make these decisions in a way that understands and fulfills the needs of both our users and our business.” ||||when|||||||||||meets||||||||| Gutes UX-Design entsteht, wenn wir diese Entscheidungen so treffen, dass wir die Bedürfnisse unserer Nutzer und unseres Unternehmens verstehen und erfüllen.“ 当我们以理解并满足用户和业务需求的方式做出这些决定时，就会出现良好的用户体验设计。”

2\\\\. 2\\\\\\\。 The creative and analytical process of determining what a website, device, or piece of software is going to be |innovative||logical|||defining|||webpage||||||||| Der kreative und analytische Prozess der Bestimmung, was eine Website, ein Gerät oder eine Software sein soll 确定网站、设备或软件将成为什么样子的创造性和分析过程

Steve Portigal Steve| 史蒂夫波蒂加尔

Principal at Portigal Consulting, Author of Interviewing Users Principal bei Portigal Consulting, Autor von Interviewing Users Portigal Consulting 负责人，Interviewing Users 的作者

“If we look at an interactive thing like a website or a device or a piece of software, designing the user experience for that thing is the creative and analytical process of determining what it's going to be—what it's going to do for people, how they'll use it, and what it looks/sounds/feels/smells/tastes like.” ||||||||||||||||||||||||||||||||||||||||||||||they will||||||||||| “如果我们看一个交互式的东西，比如一个网站、一个设备或一个软件，那么为它设计用户体验就是一个创造性和分析性的过程，以确定它会是什么——它将为人们做什么，如何他们会使用它，以及它的外观/声音/感觉/气味/味道。” 3\\\\. You can't design experiences, but you can design for them 你不能设计体验，但你可以为它们设计 Dan Makoski Dan|Makoski 丹·马科斯基

VP of Design at CapitalOne Vice President||||Capital One CapitalOne 设计副总裁

“As Liz Sanders set me straight on over a decade ago, there is no such thing as UX Design. |Liz Sanders|Liz Sanders|||correct me||||||||||||| „Wie Liz Sanders mir vor über einem Jahrzehnt klar machte, gibt es so etwas wie UX Design nicht. “正如利兹·桑德斯 (Liz Sanders) 十多年前告诉我的那样，没有用户体验设计这样的东西。 An experience is a personal moment felt by people; something we don't own as Designers. ||||||experienced||||||||creators Eine Erfahrung ist ein persönlicher Moment, der von Menschen gefühlt wird; etwas, das wir als Designer nicht besitzen. 体验是人们感受到的个人时刻；我们作为设计师不拥有的东西。 However, we can design for it. Wir können jedoch dafür entwerfen. 但是，我们可以为它设计。

It's a subtle but important distinction. ||subtle|||difference Es ist eine subtile, aber wichtige Unterscheidung. 这是一个微妙但重要的区别。 That simple word “for” gives Designers needed humility in their craft, and opens up the space for a more collaborative relationship with people (by the way, the term “user” is a really narrow and somewhat offensive label of how we describe humans! ||||provides|||modesty|||skill||opens||||||||collaborative partnership||||||||||||limited||slightly|disparaging|term or descriptor|||||people Dieses einfache Wort „für“ gibt Designern die nötige Demut in ihrem Handwerk und öffnet den Raum für eine kooperativere Beziehung zu Menschen (übrigens ist der Begriff „Benutzer“ eine sehr enge und etwas anstößige Bezeichnung dafür, wie wir Menschen beschreiben! “为了”这个简单的词让设计师在他们的工艺中需要谦逊，并为与人建立更协作的关系开辟了空间（顺便说一句，“用户”这个词是我们描述人类的一个非常狭隘且有点冒犯的标签！ ). ).

Because at the end of the day, the experience of the people we design for is what determines the success of the products, services and relationships that we create.” |||||||||||||||||decides||||||||connections||| Denn am Ende des Tages bestimmt die Erfahrung der Menschen, für die wir entwerfen, den Erfolg der Produkte, Dienstleistungen und Beziehungen, die wir schaffen.“ 因为归根结底，我们设计的对象的体验决定了我们创造的产品、服务和关系的成功。”

4\\\\. 4\\\\\\\。 UX design is the art and science of generating positive emotions through product interactions ||||craft||||creating||emotions|||interactions 用户体验设计是通过产品交互产生积极情绪的艺术和科学

Tomer Sharon Tomer Sharon|Sharon 托默沙龙

Senior UX Researcher at Google, Author of Validating Product Ideas through Lean User Research ||researcher|||||confirming ideas||concepts|||| 谷歌高级用户体验研究员，《通过精益用户研究验证产品创意》一书的作者

“UX design is the art and science of generating positive emotions among people who interact with products or services.” “用户体验设计是在与产品或服务互动的人中产生积极情绪的艺术和科学。”

(Note: Tomer goes into more detail in this presentation. Additional information||||||||talk or lecture （注意：Tomer 在本演示文稿中进行了更详细的介绍。 He shares a bunch of UX infographics and defines UX as “how people feel when they use something.”) |distributes|||||visual data||explains||||||||| 他分享了一堆 UX 信息图表，并将 UX 定义为“人们在使用某物时的感受。”）

5\\\\. 5\\\\\\\。 It's a process for designing systems that offer a great experience to users |||||systems||provide||||| 这是设计为用户提供良好体验的系统的过程 Justin Mifsud Justin|Justin's surname 贾斯汀·米夫苏德

Founder of Usability Geek Creator|||Usability expert Usability Geek创始人

“User Experience Design (UXD or UED) is a design process whose sole objective is to design a system that offers a great experience to its users. |||User Experience Design||User Experience Design|||||belonging to|only|goal|||||||provides|||||| „User Experience Design (UXD oder UED) ist ein Designprozess, dessen einziges Ziel es ist, ein System zu entwerfen, das seinen Benutzern ein großartiges Erlebnis bietet. “用户体验设计（UXD 或 UED）是一种设计过程，其唯一目标是设计一个能够为用户提供出色体验的系统。 Thus UXD embraces the theories of a number of disciplines such as user interface design, usability, accessibility, information architecture and Human Computer Interaction. ||incorporates includes integrates||concepts|||||disciplines||||interface|||accessibility|||||| Daher umfasst UXD die Theorien einer Reihe von Disziplinen wie Benutzeroberflächendesign, Benutzerfreundlichkeit, Zugänglichkeit, Informationsarchitektur und Mensch-Computer-Interaktion. 因此，UXD 包含了许多学科的理论，例如用户界面设计、可用性、可访问性、信息架构和人机交互。

User Experience Design is practiced by User Experience Designers—who are particularly concerned with the interaction that occurs between users and the system they are using. ||||applied||||||||worried about|||||happens|||||||| User Experience Design wird von User Experience Designern praktiziert, die sich besonders mit der Interaktion befassen, die zwischen Benutzern und dem von ihnen verwendeten System stattfindet. 用户体验设计由用户体验设计师实践——他们特别关注用户与他们使用的系统之间发生的交互。

So for example a UX designer would take the principles that state how to make a product accessible, and actually embody those principles in the design process of a system so that a user that is interacting with it would find it as being accessible.” |||||designer||||guidelines|||||||||||incorporate|||||||||||||||||||||||| Ein UX-Designer würde beispielsweise die Prinzipien, die besagen, wie ein Produkt zugänglich gemacht werden kann, nehmen und diese Prinzipien tatsächlich in den Designprozess eines Systems einbetten, damit ein Benutzer, der damit interagiert, es als zugänglich empfindet.“ 因此，例如，用户体验设计师会采用说明如何使产品易于访问的原则，并将这些原则实际体现在系统的设计过程中，以便与之交互的用户会发现它是可访问的。”

6\\\\. UX design is a commitment to building products with the customer in mind ||||dedication|||||||| UX 设计是对以客户为中心来构建产品的承诺

Marieke McCloskey Marieke McCloskey|McCloskey

Director of Research at UserTesting Head of Research||||UserTesting UserTesting 研究总监

“UX design is a commitment to building products that are created with the customer in mind. ||||||||||designed||||| “UX 设计是对构建以客户为中心的产品的承诺。 It starts with studying who the customers are and what they need, and taking that information to provide products and services that improve the quality of people's lives. |begins|||||clients||||||||||||||||||||| 它从研究客户是谁以及他们需要什么开始，然后利用这些信息提供可改善人们生活质量的产品和服务。 Design ideas are validated through real customer feedback and iterated on to ensure the final product will work well for those that will be using it.” |||confirmed||||||revised|||||||||||||||| 设计理念通过真实的客户反馈得到验证并不断迭代，以确保最终产品能够很好地为那些将使用它的人所用。”

7\\\\. 7\\\\\\\。 It's an approach to design that takes the user into account ||method||||||||account 这是一种将用户考虑在内的设计方法 John Amir-Abbassi John|Amir|Abbassi 约翰·阿米尔-阿巴西

Senior User Researcher at Dropbox ||||cloud storage Dropbox 高级用户研究员

“Your question is simple, the answer a little complicated, and it sometimes can be controversial. ||||||||complex||||||debated contentious disputed “你的问题很简单，答案有点复杂，而且有时会引起争议。

User Experience Design is an approach to design that takes into account all the aspects of a product or service with the user. 用户体验设计是一种设计方法，它考虑到用户对产品或服务的所有方面。 That includes not only the beauty and function: (usability and accessibility) of a product or a flow, but also things like delight, and emotion—things that are harder to engineer and achieve. |||||beauty|||||||||||process|||||joy||emotion||||more challenging||design and create|| 这不仅包括产品或流程的美观和功能：（可用性和可访问性），还包括愉悦和情感之类的东西——这些东西更难设计和实现。

While a designer can create a toggle, a flow, or an interaction that is beautiful, unique, sexy, and functional in a flow—UXD extends into all the disciplines that come together to make the user experience as a whole great. ||||||switch element||||||||aesthetically pleasing||appealing||functional|||||extends|||||||||||||||| 虽然设计师可以在流程中创建美观、独特、性感和实用的切换、流程或交互，但 UXD 扩展到所有学科，这些学科结合在一起，使用户体验成为一个整体。

Yes, you have interaction designers, but you also have content strategists, information architects, user researchers, engineers, and product managers—all of whom have a shared responsibility to create an experience that is easy to use, and leaves users pleased because it is adding value to them.” |||||||||shared responsibility|strategists||information architects||researchers|engineers|||||||||||||||||||||leaves||satisfied with value||||||| 是的，你有交互设计师，但你也有内容策略师、信息架构师、用户研究人员、工程师和产品经理——所有这些人都有责任创造一种易于使用的体验，并让用户满意，因为它是为他们增加价值。”

8\\\\. UX design is so much more than just designing for a screen |||||||||||display UX 设计不仅仅是为屏幕设计

Paul Boag Paul|Boag

UX Consultant of Boagworks |||Boagworks Agency

“For me UX design is so much more than just designing for a screen. The user experience is impacted by decisions made across an organization from the boardroom to the way a developer codes for performance. ||||affected|||||||||executive meeting|||||programmer|programs|| 用户体验受到整个组织的决策的影响，从董事会到开发人员对性能进行编码的方式。

Take for example the new Disney Magicband. |||||Disney|magic band This doesn't have a graphic user interface and yet creates an amazing experience using sensors and well implemented customer service.” ||||graphic|||||produces|||||devices that detect|||well-executed|| 9\\\\. It's design with an awareness of every touchpoint that makes up the overall experience with your product or service ||||understanding|||interaction point||||||||||| 它的设计考虑到构成您的产品或服务的整体体验的每个接触点 Joshua Porter Joshua Porter|Porter

Co-founder of Rocket Insights, Founder of Bokardo |||Rocket Insights|understanding|||Bokardo company

“UX Design is simply design with an awareness of all the touchpoints that comprise the overall experience with your product/service. |||||||||||interaction points||include||||||| So it goes beyond screen and visual design to things like email correspondence, the way people answer phones, marketing messages, return policies, release notes, and everything in between. ||||||||||||communication||||||promotion activities|||policies|||||| 因此，它超越了屏幕和视觉设计，涉及电子邮件通信、人们接听电话的方式、营销信息、退货政策、发布说明以及介于两者之间的一切。

It is critical to focus on the entire experience in the Internet Age because it is likely you will never meet many of your customers face-to-face. Eventually, though, the letters “UX” will fade away and it will be understood that all of these things are part of designing any product or service.” |||letters of the alphabet|||||||||recognized|||||||||||||

10\\\\. It's a design methodology rooted in a deep understanding of the user |||design approach|based||||||| Dan Trenkner |Trenkner

Art Director at Digital Telepathy ||||Digital Telepathy

“UX design is a design methodology rooted in a deep understanding of users with an end goal of providing solutions that align to a desired experience. ||||||||||||||||||||||||desired| “用户体验设计是一种植根于对用户的深刻理解的设计方法，其最终目标是提供符合所需体验的解决方案。

The term UX carries digital implications and is usually associated with web and mobile applications.” |||has||impacts||||||web||mobile|software programs UX 一词带有数字含义，通常与网络和移动应用程序相关联。”

11\\\\. UX design is the value you deliver at every touchpoint ||||||provide|||interaction point UX 设计是您在每个接触点提供的价值

Emily Stewart Emily|Stewart

Designer at UserTesting

“UX design is the value you deliver at every touchpoint. |||||||||interaction point

These values—whether negative or positive—are stitched together to shape a user's perception of the product.” |values||negative|||are|combined|||form||user|perception||| 这些价值观——无论是消极的还是积极的——被缝合在一起，塑造了用户对产品的看法。” 12\\\\. It's a commitment to developing products and services with purpose, compassion, and integrity ||||||||||empathy||honesty and ethics 这是对开发具有目的性、同情心和诚信的产品和服务的承诺 Whitney Hess Whitney|Hess

Experience Design Coach at WhitneyHess.com ||||Whitney Hess|website

“User Experience is a commitment to developing products and services with purpose, compassion, and integrity. It is the never-ending process of seeing the world from the customers' perspective and working to improve the quality of their lives. |||||||||||||viewpoint||||||||| 从客户的角度看世界并努力改善他们的生活质量是一个永无止境的过程。 It is the never-ending process of maintaining the health of the business and finding new ways to help it grow sustainably. |||||||sustaining||||||||||||||in an eco-friendly manner It is the perfect balance between making money and making meaning.” ||||balance|||profit||| 这是赚钱和创造意义之间的完美平衡。”

(Note: If you want to read more about Whitney's take on user experience, check out this article. ) ||||||||Whitney's perspective|view|||||||article 13\\\\. UX design is the process of designing a solution that considers all the needs of the user ||||||||design answer||takes into account||||||

Brent Summers Brent|Summers

Director of Marketing at Digital Telepathy

“User experience design is the process of understanding someone's needs, mental or emotional state, and technical prowess, then designing a solution that considers that information. |||||||||||||||technological ability|skill|||||||| UX prioritizes utility and is intended to create a positive emotional response whenever someone engages with a product.” |focuses on||||meant to|||||||whenever||interacts with||| UX 优先考虑实用性，旨在在有人使用产品时产生积极的情绪反应。”

14\\\\. It's the practice of meeting people's needs before, during, and after product development 它是在产品开发之前、期间和之后满足人们需求的实践 Erik Levitch Erik|Levitch

UX Consultant at Erik Levitch Consulting

“User experience is the practice of ensuring people's needs are met before, during, and after product development. ||||||||||satisfied|||||| It's about making stuff easier for people to use.” |||things||||| 15\\\\. UX design is about delighting users by anticipating their needs and giving them something they didn't think to ask for ||||delighting|||predicting|||||||||||| 用户体验设计是通过预测用户的需求并为他们提供他们没想到会要求的东西来取悦用户 Reed Jones Reed|Jones

User Researcher at StubHub |||StubHub

“Many people state that experience cannot be designed because experiences are something people have—not something that can be designed. “许多人说体验无法设计，因为体验是人们拥有的东西，而不是可以设计的东西。 On one hand I completely agree. |||||concur

On the other hand, UX enables us to identify what makes a good experience versus a bad one. And when done well, the designed elements of an experience become invisible and the user is delighted because we have anticipated their needs to give them something they don't think to ask for.” |||||||||||not noticeable|||||pleased or satisfied|||||||||||||||| 如果做得好，体验的设计元素就会变得不可见，用户会很高兴，因为我们已经预料到了他们的需求，可以为他们提供他们认为不会要求的东西。”