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BBC - The English We Speak (YouTube), What is a 'social media influencer'? - YouTube

What is a 'social media influencer'? - YouTube

Feifei: Hi Neil, you look stressed?

Neil: Oh, not really. Just writing a script

for The English We Speak. I'm a bit stuck.

Feifei: What's the phrase?

Neil: Social media influencer.

Feifei: Well, that's easy.

Neil: Maybe for someone young

and trendy like you! Go on then, tell me.

Feifei: Let me talk you through it

step-by-step. Well,

you know social media?

Neil: Of course! Facebook,

Twitter, Instagram...

Feifei: A social media influencer

is someone who has a lot

of followers online - and who

is an expert or authority in a particular

subject - like photography

or cookery or make-up.

Neil: OK.

Feifei: What that person says, or does,

or buys, or wears... can influence

the decisions of their followers!

Which is why we call them 'social media

influencers'. Or simply, 'influencers'.

Neil: OK, I have a few followers. So if

I start, say, growing a long moustache,

and all my friends copy me - would you

say I was a social media influencer?

Feifei: Err... I suppose so! And then,

what might happen is

the marketing department of

a company selling moustache products

gets in touch - and pays you to start using

their moustache oil?

Neil: OK. I like the sound of this.

Grow a moustache and get paid.

Let's listen to some examples.

Our company was finding it hard to reach

new customers aged 16 to 25.

Then we hired a few

social media influencers and

sales just rocketed.

Kylie Jenner is one of America's

biggest social media influencers.

Companies pay her up to

a million dollars for a single post!

There's a lot of debate about whether

or not influencers should be open

about who is paying

them to promote products.

Feifei: You're listening to The English

We Speak from BBC Learning English.

Our expression is

'social media influencer'.

So, Neil, how's the script going?

Neil: I'm not writing it any more, Feifei.

I'm focussing full time

on my new business.

Feifei: Ah, I see you've grown

a moustache. Are you going to post

a picture so all your

twenty followers can see it and be

influenced by your amazing style?

Neil: Don't worry, I've realised I don't have

enough followers, or authority,

to influence anyone, Feifei.

But I have discovered there's

a gap in the market

for organic moustache oil!

Feifei: Oh, well done!

Neil's Marvellous Moustache Oil...

Neil: Nice. Now, I just need to find

an influencer to help me with marketing.

A hairy influencer.

Feifei: Good luck, Neil!

Neil: Bye.

Feifei: Bye.

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What is a 'social media influencer'? - YouTube Qu'est-ce qu'un "influenceur des médias sociaux" ? - YouTube ソーシャルメディア・インフルエンサー」とは何か?- YouTube Czym jest "influencer mediów społecznościowych"? - YouTube O que é um "influenciador das redes sociais"? - YouTube 'Sosyal medya fenomeni' nedir? - YouTube Хто такий "інфлюенсер соціальних мереж"? - YouTube 什么是“社交媒体影响者”? - YouTube 什麼是「社群媒體影響者」? - Youtube

Feifei: Hi Neil, you look stressed?

Neil: Oh, not really. Just writing a script

for The English We Speak. I'm a bit stuck.

Feifei: What's the phrase?

Neil: Social media influencer.

Feifei: Well, that's easy.

Neil: Maybe for someone young

and trendy like you! Go on then, tell me.

Feifei: Let me talk you through it

step-by-step. Well,

you know social media?

Neil: Of course! Facebook,

Twitter, Instagram...

Feifei: A social media influencer

is someone who has a lot

of followers online - and who

is an expert or authority in a particular

subject - like photography

or cookery or make-up.

Neil: OK.

Feifei: What that person says, or does,

or buys, or wears... can influence

the decisions of their followers!

Which is why we call them 'social media

influencers'. Or simply, 'influencers'. インフルエンサー』。あるいは単に「インフルエンサー」。

Neil: OK, I have a few followers. So if

I start, say, growing a long moustache,

and all my friends copy me - would you

say I was a social media influencer?

Feifei: Err... I suppose so! And then,

what might happen is

the marketing department of

a company selling moustache products

gets in touch - and pays you to start using

their moustache oil?

Neil: OK. I like the sound of this.

Grow a moustache and get paid. 口ひげを生やして給料をもらう。

Let's listen to some examples.

Our company was finding it hard to reach

new customers aged 16 to 25.

Then we hired a few

social media influencers and

sales just rocketed.

Kylie Jenner is one of America's

biggest social media influencers.

Companies pay her up to

a million dollars for a single post!

There's a lot of debate about whether

or not influencers should be open インフルエンサーはオープンであるべきか否か

about who is paying

them to promote products.

Feifei: You're listening to The English

We Speak from BBC Learning English.

Our expression is

'social media influencer'.

So, Neil, how's the script going?

Neil: I'm not writing it any more, Feifei.

I'm focussing full time

on my new business.

Feifei: Ah, I see you've grown

a moustache. Are you going to post

a picture so all your

twenty followers can see it and be

influenced by your amazing style?

Neil: Don't worry, I've realised I don't have

enough followers, or authority,

to influence anyone, Feifei.

But I have discovered there's

a gap in the market

for organic moustache oil!

Feifei: Oh, well done!

Neil's Marvellous Moustache Oil...

Neil: Nice. Now, I just need to find

an influencer to help me with marketing.

A hairy influencer.

Feifei: Good luck, Neil!

Neil: Bye.

Feifei: Bye.