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Kurzgesagt (In a Nutshell), How Facebook is Stealing Billions of Views

How Facebook is Stealing Billions of Views

A few days ago Facebook proudly announced that

they'd achieved eight billion video views a day.

That's really impressive,

until you learn

that in the first quarter of 2015,

seven hundred and twenty-five

of the 1000 most-viewed videos on Facebook

were stolen,

amassing a total of 17 billion views.

Sites and content aggregators

steal videos from YouTube

to go viral on Facebook.

These videos go viral

because Facebook is cheating.

They rig their algorithms so that videos uploaded into their player

are preferred to YouTube links,

because users

should be kept as long as possible on the site

so Facebook can show them

as many ads as possible.

This is after all their business model.

But it also cheats when it comes to views.

A view is counted after three seconds

even if the video is muted.

Which means that because of autoplay,

if you scroll through your timeline slowly enough,

you count as a viewer.

That means engagement is terrible,

compared to Youtube views,

Facebook views plummet after a few seconds,

because most views are not real.

But large numbers are impressive,

so Facebook keeps pretending.

While this forced virality is weird,

the real problem is the so called "Freebooting",

the stealing of videos.

Since Facebook prefers its own player,

stolen videos reach way more people than the original.

Lately, this has happened to us more and more often.

The most recent example

amassed 3.2 million views

and 140,000 shares

in 2 days, while our old post

just reached 100,000 people and got shared 1000 times.

Other creators are hit even harder,

SmarterEveryDay's videos get stolen constantly,

getting viewed up to 17 million times.

But even this is dwarfed by examples like

Tyrese Gibson,

a singer who steals viral videos

like this one with 86 million

views on his Facebook page.

He adds a link to buy his music, too.

He's not alone in this, a whole group of people

have built their online presence around stealing

other people's work.

This is really bad for

independent creators.

Contrary to popular belief,

stolen content gives creators close

to no exposure at all.

Only the thief and Facebook profit

from this.

Quality content takes a lot of

creativity, time and love.

In our case, a single video

literally takes hundreds of hours to make.

Even we, with more than a million subscribers

are dependent on the ads and exposure.

Without ads, and the support of our generous patrons, we could not make videos.

For a small creator, a viral video can be the difference between a career and a hobby.

On YouTube, this kind of theft is not a problem, because they have major safeguards that protect content from being stolen.

Although, the Content ID system is far from perfect, especially for film critics and gamers.

Facebook, on the other hand, pretends everything is fine and constantly announces one milestone after the other.

But things are not fine.

Let's look at the process of claiming your copyright on Facebook in the last year.

One: get an e-mail or tweet from a fan, that gives you a direct link to your video.

It's not possible to search for your videos on Facebook yourself; you depend on luck to find your stolen videos.

Two: search for 'Facebook copyright infringement' on Google, because it's actually faster this way.

Three: fill out an annoyingly long contact form.

Four: watch the views on your stolen videos rise.

Five: Facebook finally pulls the video.

Conveniently, the video has already gained 99% of all the views it will ever get.

The thief doesn't have to fear any negative consequences at all.

This is what successful creators have to deal with constantly,

and on top of losing out in terms of exposure and money, it just feels like a violation to be treated like that.

In a recent statement, Facebook announced they want to change.

But it's hard to take them seriously when it still takes days for a stolen viral video to be taken down,

and Facebook does not share the profits made from it.

At this point, Facebook is not a partner creators look forward to working with.

They've built their video empire on stolen content, and disregard for original content creators.

This is absolutely unacceptable for a corporation worth billions of dollars.

Facebook is already testing various monetization models that will give the uploaders a cut of the ad revenue.

Which, with the current state of play, is troubling.

Right now, this is mainly being tested with big media companies,

but, as creators, we don't feel like we're being asked or taken into consideration by the giant business Facebook.

What can you, as a viewer, to do help here?

If you spot stolen content on Facebook,

make a comment linking to the original content.

Alert the original creator,

because only they can file a copyright report.

Share this video, or the one done by SmarterEveryDay.

We all want the same thing: a free internet that's the basis for creativity, community and great stuff.

We sincerely hope that Facebook will soon become a partner instead an obstacle to this goal.

For more in-depth information, we recommend this article by Hank Green.

And if you want to support us in our endeavour to survive in the world of online video and make more videos,

you can do so on Patreon.com.

How Facebook is Stealing Billions of Views ||||||Aufrufe Wie Facebook Milliarden von Ansichten stiehlt How Facebook is Stealing Billions of Views Cómo Facebook roba miles de millones de visitas Comment Facebook vole des milliards de vues フェイスブックはいかにして数十億ビューを盗んでいるか Jak Facebook kradnie miliardy wyświetleń Como o Facebook está a roubar milhares de milhões de visualizações Как Facebook крадет миллиарды просмотров Facebook Milyarlarca Görüntüyü Nasıl Çalıyor? Як Facebook краде мільярди переглядів Facebook 如何窃取数十亿浏览量 Facebook 如何竊取數十億瀏覽量

A few days ago Facebook proudly announced that ||||||ankündigte| |||||con orgoglio||

they'd achieved eight billion video views a day. sie hatten|||||||

That's really impressive,

until you learn

that in the first quarter of 2015,

seven hundred and twenty-five

of the 1000 most-viewed videos on Facebook |||am meisten angesehen|||

were stolen, |gestohlen

amassing a total of 17 billion views. ansammeln|||||Aufrufe Accumulating||||十亿| accumulating|||||

Sites and content aggregators |||Aggregatoren |||Content collectors |||aggregators Sites en content-aggregators

steal videos from YouTube 盗取|||

to go viral on Facebook. ||viral gehen|| ||widely shared content|| ||viral||

These videos go viral |||viral

because Facebook is cheating. |||betrügt |||ingannando porque Facebook hace trampas. Facebookは不正を行っているから。

They rig their algorithms so that videos uploaded into their player |||Algorithmen||||hochgeladen||| |Manipulate||ranking formulas|||||||video platform |||||||uploaded||| Amañan sus algoritmos para que los vídeos subidos a su reproductor 彼らは自分たちのプレーヤーにアップロードされた動画が

are preferred to YouTube links, |bevorzugt||| |more favored than||| YouTubeのリンクよりも優先されるようにアルゴリズムを操作している。

because users

should be kept as long as possible on the site deben mantenerse el mayor tiempo posible en el sitio

so Facebook can show them para que Facebook pueda mostrarles

as many ads as possible. ||annunci|| tantos anuncios como sea posible.

This is after all their business model. Al fin y al cabo, este es su modelo de negocio.

But it also cheats when it comes to views. |||betrügt||||| |||cheats||||| Pero también hace trampas cuando se trata de vistas.

A view is counted after three seconds |||gezählt||| Una vista se cuenta después de tres segundos

even if the video is muted. |||||stumm |||||silenced aunque el vídeo esté silenciado.

Which means that because of autoplay, |||||automatisches Abspielen |||||la riproduzione automatica Lo que significa que debido a la reproducción automática,

if you scroll through your timeline slowly enough, ||scrollen|||Chronik|| ||you scroll||||| si se desplaza a través de su línea de tiempo con la suficiente lentitud,

you count as a viewer. cuenta como espectador.

That means engagement is terrible, ||involvement is poor|| ||engagement|| Eso significa que el compromiso es terrible, 这意味着参与度很差，

compared to Youtube views,

Facebook views plummet after a few seconds, ||drop significantly|||| Las visitas en Facebook caen en picado a los pocos segundos,

because most views are not real.

But large numbers are impressive, Pero las grandes cifras impresionan,

so Facebook keeps pretending. |||vortäuschen |||acting as if así que Facebook sigue fingiendo.

While this forced virality is weird, |||Viralität|| |||rapid spreadability|| |||virality|| Aunque esta viralidad forzada es extraña,

the real problem is the so called "Freebooting", |||||||Freebooting |||||||Unauthorized content sharing |||||||freebooting el verdadero problema es el llamado "Freebooting", het echte probleem is het zogenaamde "freebooting", 真正的问题是所谓的“劫掠”，

the stealing of videos.

Since Facebook prefers its own player, ||bevorzugt||| ||prefers||| Como Facebook prefiere su propio reproductor,

stolen videos reach way more people than the original. Los vídeos robados llegan a mucha más gente que el original.

Lately, this has happened to us more and more often. In letzter Zeit||||||||| ultimamente||||||||| Últimamente, esto nos ocurre cada vez más a menudo.

The most recent example

amassed 3.2 million views angesammelt|| amassed||

and 140,000 shares

in 2 days, while our old post en 2 días, mientras que nuestro antiguo puesto

just reached 100,000 people and got shared 1000 times. |||||geteilt| acaba de llegar a 100.000 personas y se ha compartido 1000 veces.

Other creators are hit even harder, Otros creadores se ven aún más afectados,

SmarterEveryDay's videos get stolen constantly, SmarterEveryDay|||| possessive form of SmarterEveryDay|||| SmarterEveryDay 的视频经常被盗，

getting viewed up to 17 million times.

But even this is dwarfed by examples like ||||overshadowed by||| Pero incluso esto queda empequeñecido por ejemplos como

Tyrese Gibson, Tyrese Gibson|Gibson |Gibson

a singer who steals viral videos |Sänger der||stiehlt|| ||||widely shared content| |||he steals|| un cantante que roba vídeos virales

like this one with 86 million como éste con 86 millones

views on his Facebook page. opiniones en su página de Facebook.

He adds a link to buy his music, too. |fügt hinzu||||||| También añade un enlace para comprar su música.

He's not alone in this, a whole group of people No está solo en esto, todo un grupo de personas

have built their online presence around stealing han construido su presencia en Internet en torno al robo

other people's work. |anderer Leute| el trabajo de otros.

This is really bad for

independent creators.

Contrary to popular belief, Opposite to|||

stolen content gives creators close

to no exposure at all. a ninguna exposición.

Only the thief and Facebook profit ||Dieb||| Sólo se benefician el ladrón y Facebook

from this.

Quality content takes a lot of

creativity, time and love.

In our case, a single video

literally takes hundreds of hours to make.

Even we, with more than a million subscribers |||||||Abonnenten

are dependent on the ads and exposure. 広告と露出に依存しています。

Without ads, and the support of our generous patrons, we could not make videos. |||||||großzügigen|Gönner||||| 広告がなければ、そして私たちの寛大な支援者のサポートがなければ、私たちは動画を作ることができません。如果没有广告，也没有我们慷慨的顾客的支持，我们就无法制作视频。

For a small creator, a viral video can be the difference between a career and a hobby. |||Schöpfer||||||||||||| 小さなクリエイターにとって、バイラルビデオはキャリアと趣味の違いを生むことがあります。对于小创作者来说，一段病毒式传播的视频可能就是职业和爱好之间的区别。

On YouTube, this kind of theft is not a problem, because they have major safeguards that protect content from being stolen. |||||Diebstahl|||||||||Schutzmaßnahmen|||||| ||||||||||||||safeguards||||||

Although, the Content ID system is far from perfect, especially for film critics and gamers. |||Inhalts-ID|||||||||||Spieler ||||||||||||||gamers

Facebook, on the other hand, pretends everything is fine and constantly announces one milestone after the other. |||||tut so als ob||||||kündigt an||Meilenstein|||

But things are not fine.

Let's look at the process of claiming your copyright on Facebook in the last year. ||||||Beanspruchung||Urheberrecht||||||

One: get an e-mail or tweet from a fan, that gives you a direct link to your video. ||||E-Mail||Tweet von Fan|||Fan||||||||| ||||||social media message|||||||||||| ||||||tweet||||||||||||

It's not possible to search for your videos on Facebook yourself; you depend on luck to find your stolen videos.

Two: search for 'Facebook copyright infringement' on Google, because it's actually faster this way. |||||Verletzung|||||||| |||||copyright violation|||||||| |||||violation|||||||| Dos: busca "Facebook copyright infringement" en Google, porque así es más rápido.

Three: fill out an annoyingly long contact form. ||||ärgerlich langen||| ||||tediously||| ||||annoyingly|long|| Tres: rellenar un formulario de contacto larguísimo. 第三：填写一份令人厌烦的长联系表格。

Four: watch the views on your stolen videos rise.

Five: Facebook finally pulls the video. Cinco: Facebook finalmente retira el vídeo.

Conveniently, the video has already gained 99% of all the views it will ever get. praktischerweise||||||||||||| Fortunately||||||||||||| Convenientemente||||||||||||| Convenientemente, el vídeo ya ha obtenido el 99% de todas las visitas que tendrá jamás.

The thief doesn't have to fear any negative consequences at all.

This is what successful creators have to deal with constantly, 成功したクリエイターが常に対処しなければならないことです。这是成功的创作者必须不断面对的问题，

and on top of losing out in terms of exposure and money, it just feels like a violation to be treated like that. |||||||||||||||||Verletzung||||| |||||||||||||||||violation||||| y además de perder en términos de exposición y dinero, me parece una violación que me traten así. 露出やお金を失う上に、そのように扱われることは侵害のように感じます。除了失去曝光度和金钱之外，受到这样的对待感觉像是一种侵犯。

In a recent statement, Facebook announced they want to change. En una reciente declaración, Facebook anunció que quiere cambiar. 最近の声明で、Facebookは変わりたいと発表しました。

But it's hard to take them seriously when it still takes days for a stolen viral video to be taken down, Pero es difícil tomárselos en serio cuando un vídeo viral robado tarda días en ser retirado, しかし、盗まれたバイラルビデオが削除されるまでにまだ何日もかかると、彼らを真剣に受け取るのは難しいです。

and Facebook does not share the profits made from it. また、Facebookはそれから得た利益を共有しません。

At this point, Facebook is not a partner creators look forward to working with. En este momento, Facebook no es un socio con el que los creadores deseen trabajar. この時点で、Facebookはクリエイターが一緒に働くことを楽しみにしているパートナーではありません。

They've built their video empire on stolen content, and disregard for original content creators. |||||||||Missachtung|||| |||||||||disregard|||| 他们通过窃取内容建立了自己的视频帝国，而完全无视原创内容的创作者。

This is absolutely unacceptable for a corporation worth billions of dollars. |||untragbar|||Unternehmen|||| |||inaccettabile||||||| これは、数十億ドルの価値を持つ企業にとっては、絶対に受け入れられないことです。

Facebook is already testing various monetization models that will give the uploaders a cut of the ad revenue. |||||Monetarisierungsmodel||||||Inhaltsersteller||||||Werbeeinnahmen |||||earning money methods|||||||||||| |||||monetization = the process of earning money from something|||||||||||| Facebookは既に、アップローダーに広告収入の一部を分配するさまざまな収益化モデルをテストしています。 Facebook 目前正在测试多种盈利模式，这些模式将为上传者带来一定比例的广告收入。

Which, with the current state of play, is troubling. ||||||||besorgniserreg ||||||||troubling 現状では、これは問題です。

Right now, this is mainly being tested with big media companies,

but, as creators, we don't feel like we're being asked or taken into consideration by the giant business Facebook. |||||||||||||Berücksichtigung|||||

What can you, as a viewer, to do help here?

If you spot stolen content on Facebook, ||notice||||

make a comment linking to the original content.

Alert the original creator,

because only they can file a copyright report. ||||eine Meldung einreichen|||

Share this video, or the one done by SmarterEveryDay. ||||||||SmarterEveryDay ||||||||SmarterEveryDay

We all want the same thing: a free internet that's the basis for creativity, community and great stuff.

We sincerely hope that Facebook will soon become a partner instead an obstacle to this goal. ||||||||||||Hindernis|||

For more in-depth information, we recommend this article by Hank Green. ||||||||||Hank Green| ||||||||||Hank|

And if you want to support us in our endeavour to survive in the world of online video and make more videos, |||||||||Bestreben|||||||||||| |||||||||effort or mission|||||||||||| |||||||||endeavor||||||||||||

you can do so on Patreon.com.