Wk8-01 Telling Your Story Presentation
Welcome to module eight. Congratulations this is your last module. Okay, we have built our business model canvas for our new ideas and we've learned a lot in the process. First, always remember what the animated videos thought us. We should not fall in love with our first business model and as we start to tell our business model stories to others, we'll learn a lot about how to make make the Business Model better. So our canvas may change a little or maybe a lot. In the early stages, we should tell our business model stories to others as a way to learn not to promote. Once the learning is completed, then the time will come to present our final business model canvas in a way that will encourage and inspire others to help us transform our new idea into a profitable reality. Based on the animated video that you just watched, telling your story, here are some presentation do's and don'ts. Do number one, do tell your business model like a story. We wrote it like a story, so we should tell it like a story, one scene at a time. Do number two, do reinforce your case by explaining what you learned, as you tested the business model with other. It's become extremely important when you're ready to present your final business model canvas to a key audience. Do number three, do show others how your business model enables you to compete. On the other side the don'ts. Don't try to knock them dead by showing your business model all at once. As we learned in the video that would be cognitive murder. Don't two, don't try to convince others that your idea or prototype solution is great. Be humble, ask for their advice and how to make your idea and your business model better. And then don't number three, don't wait to share your business model until its perfect. Present your business model stories to others, early and often. Okay, the moment of truth. Here's my first try at telling the business model story for the Career Readiness Mobile Learning Program. Here it goes. As a University we are passionate about providing our students with practical, job ready, knowledge and skills, because we are so successful with regards to our passion, we have grown from being a very small two year college to being a very big four year university with over 34,000 students. With so many students and a limited number of on campus career advisors, how can we effectively help each and every student find the job and career of their dreams? One idea we have is to develop a career readiness mobile learning program that delivers career planning, knowledge, and skills. Knowledge that is backed by research, proven in practice, and ready to use 24, 7, 365. We will deliver this program using a new gamification platform. That makes learning engaging and fun. When students finish this mobile learning program, which is between a 15 to 20 hour commitment, they will earn a digital badge in career readiness. They can display this digital badge on their LinkedIn profile, their digital resumes, and other social media sites. And if they want to, they can also use their new digital badge to access the personalized services of a certified career planning coach. To determine the feasibility of our new idea, we decided to complete a business model canvas, which has nine basic building blocks. We decided to start with the building block called the customer segments, which is on the far right. Although there are numerous customer segments that might be interested in the new career readiness mobile learning program, we decided to initially launch the program for just one customer segment, the parents of college age students. We believe it's the parents of college age students that might be the most interested and the most motivated to invest in a high quality career planning program for their sons and daughters. Our value propositions or the promise we're making to the parents are first, we can effectively help their children win great jobs in career areas that are strongly aligned with their son or daughter's interests, values and lifestyle goals. Second, we will offer career planning advice that is validated by research and proven in practice. And the career planning knowledge and skills will be available to their children through a mobile learning, gamified platform that will make the learning and skill development process engaging and fun. And most importantly, deliver the desired results. The plan is to make parents aware of this new career planning program through a direct sales force and marketing campaigns that will encourage the parents to go to a very innovative website that offers the opportunity to watch online demos that explain the programs content and the program benefits. We want the parents to know that we can be their trusted curators who go out and find the best of the best advice and tools for helping their son or daughter create and implement a winning career plan. We also want to prove that we can both educate and influence their collage age children to take the career process seriously. How did it helping them understand that finding the job of their dreams is indeed hard work and requires at this stage in their life their full attention. Launching a career readiness mobile learning program sounds like the right thing to do. But how would we pay for it and what is the potential economic return for our efforts? The revenue strings will include fees charged per person, and paid by the parents or grandparents on behalf of the college age, boy or Girl. The fee would range between $195 and $395 per person. We feel the program warrants a $395 per person price tag. However the cost per person could be less if we're able to attract corporate sponsors, who also have a passion for helping young people find the jobs of their dreams. To create and deliver the new program we will need key resources, including access to a high quality gamified mobile learning platform, and the cooperation of wisdom of certified career coaches. Who can help us determine and build the program content. They may also serve as online clear coaches. For those young people who complete the program, which again will be a minimum of a 15 hour commitment. It's no surprise that the key activities will include identifying and building the online clear planning content. As well as working with list brokers to access email and mailing addresses of individuals who are parents of college age children. We will use database marketing, and especially permission based email marketing to inform parents of the new program and encourage them to go to the program's website. The key partners we will need to create and deliver the new program, include career planning content experts, mobile learning and gamificaiton experts, social media and database marketing experts, and of course the certified career coaches. The major cost includes the university's willingness to reallocate employees to this very important program. Employees might include faculty, mobile learning experts, instructional designers, digital media experts, production studio facilities, and also the support of marketing professionals. Building this new program will take a minimum of six months. So the university may need to hire temporary employees to cover the workload of those people assigned to the project. A major out of pocket expense which is a variable cost will be the person licensing fee that will be charged by the gamified, mobile learning technology company. And lastly, we will ask our strategic partners to join us as two partners in this endeavor, where instead of being paid up front for their services, we will use a revenue sharing model. Where every partner receives a fair percentage of the revenues generated by the new program. That is our proposed business model for the new Career Readiness Mobile Learning Program. What questions do you have? Okay, I stumbled a couple of times, so I'll need more practice and after they ask their questions, I would probably then thank them for their time and ask them if they have ideas on how to make the business model better. Also, at the beginning of the presentation, I could ask them to use a popular innovation feedback technique where they are asked to tell us, what did they like, what do they wish and what do they wonder, as they listen to the presentation. We could give them sticky notes and sharpie pens at the beginning. So they can write down their likes, wishes and wonders as they come to mind during the presentation. This is an innovation feedback technique that was made famous by the Stanford design school. Okay, one last time. It's your turn. Here's your module eight assignment. First, upload a photo or PDF of your completed business model canvas. Again, this is a required project deliverable and plays a major role in determining your grade for the program. And if you can, please upload a video or a copy of a YouTube URL address where we can see and hear you presenting your business model story and give you feedback. If you don't want to share a video, perhaps you can share just the audio of your presentation. Either way, as we stated before this assignment is optional. Congratulations, you have officially finished this Coursera, project based learning program. This is Dan Stubbs of Kennesaw State University signing off. It's been a pleasure and a privilege to be your lead instructor. Good luck and best wishes for success in whatever you decide to do with your new business model, knowledge and skills.
