Stanford Entrepreneurship corner, Guy Kawasaki: Creating Enchantment No.3 Are You Ready to Roll the DICEE?

Guy Kawasaki: Creating Enchantment No.3 Are You Ready to Roll the DICEE?

You need to create something what I call DICEE. DICEE is an acronym. D stands for depth. Great products, great services, great ideas, great causes are deep. Lots of features, lots of functionality. They have anticipated what people will need as they come up the power curve. Great products are deep. They are also intelligent. When you look at them, you say, "Ah, somebody was thinking. Somebody has even perhaps understood my pain better than I have, has articulated my pain better than I have." I'll give you a great example. I want to buy a Ford Mustang. Specifically, I want to buy a Ford Mustang that's called a GT500 Shelby Mustang. This Mustang has 450 horsepower. It goes 0 to 60 in 4.4 seconds. I have an issue, however. I know that if I bought such a Ford Mustang, your classmate, my son, will inevitably end up driving it. It is not clear to me that I should put into the hands of my son a Shelby GT500 Mustang. Ford, however, has a very intelligent product. They have created something called MyKey. And what you can do with MyKey is program the top speed of the car. So, I could give my son the keys to the Mustang and he could not go faster than 55 miles per hour. You can tell him that part. Now, it is true that MyKey does not control how long it takes you to get to 55 but it does limit you to 55. I think that is a very intelligent product. The C stands for completeness. When all of you guys go and start software companies, do not consider your product the download, the digital installation. The totality of your product is the product, the documentation, the online support, the string of enhancements. It's the totality of the product, not simply the executable code. Great products, great services are complete. They are also empowering. They make people feel more creative, more productive. They make people have a piece of mind. They bring joy to them. Powerful products do that. And the last thing is elegant. Great products have a great user interface. Somebody cared about the user interface. So, as you get ready, ask yourself, "Are we creating something that's deep, intelligent, complete, empowering and elegant? Are we rolling the DICEE?"

To hear audio for this text, and to learn the vocabulary sign up for a free LingQ account.

Откройте этот урок на LingQ

Guy Kawasaki: Creating Enchantment No.3 Are You Ready to Roll the DICEE? |||마법|||||||| Guy Kawasaki: Verzauberung schaffen Nr. 3 Sind Sie bereit, die DICEE zu nutzen? Guy Kawasaki: Crear Encanto nº 3 ¿Estás preparado para hacer rodar el DICEE? Guy Kawasaki : Créer l'enchantement No.3 Êtes-vous prêt à lancer le DICEE ? ガイ・カワサキ：魅力の創造 No.3 DICEEをロールする準備はできているか？ 가이 가와사키: 인챈트 3번 만들기 DICEE를 굴릴 준비가 되셨나요? Guy Kawasaki: Creating Enchantment No.3 Czy jesteś gotowy, aby rzucić DICEE? Guy Kawasaki: Creating Enchantment No.3 Está pronto para lançar o DICEE? Гай Кавасаки: Создание чар №3 Готовы ли вы запустить DICEE? Guy Kawasaki: Büyü Yaratmak No.3 DICEE'yi Yuvarlamaya Hazır mısınız? Гай Кавасакі: Створення чаклунства №3 Ви готові запустити DICEE? Guy Kawasaki：创造魔法 No.3 你准备好参加 DICEE 了吗？ Guy Kawasaki：創造魔法 No.3 你準備好參加 DICEE 了嗎？

You need to create something what I call DICEE. ||||||||DICEE ||||||||다이시 DICEE is an acronym. |||acronyme DICEE bir kısaltma.|||kısaltma 頭字語||| DICEE ist ein Akronym. D stands for depth. D steht für Tiefe. Great products, great services, great ideas, great causes are deep. |||||||大義|| 偉大的產品、偉大的服務、偉大的想法、偉大的事業都是深刻的。 Lots of features, lots of functionality. |||||işlevsellik |||||機能性 Viele Features, viele Funktionen. Много возможностей, много функциональности. 功能很多，功能很多。 They have anticipated what people will need as they come up the power curve. |||||||||||||courbe ||beklediler|||||||||||güç eğrisi ||予測した|||||||||||曲線 Sie haben vorausgesehen, was die Menschen brauchen werden, wenn sie die Leistungskurve nach oben steigen. Han previsto lo que la gente necesitará a medida que ascienda en la curva de potencia. 他們已經預料到人們在電力曲線上的需求。 Great products are deep. |Harika ürünler derindir.|| 偉大的產品是有深度的。 They are also intelligent. When you look at them, you say, "Ah, somebody was thinking. Somebody has even perhaps understood my pain better than I have, has articulated my pain better than I have." ||||compris||||||||articulé|||||| ||||anlamış|||||||sahip oldu|ifade etti|||||| ||||||||||||表現した|||||| Jemand hat meinen Schmerz vielleicht sogar besser verstanden als ich, hat meinen Schmerz besser artikuliert als ich." 誰かはもしかしたら私の痛みを私よりも良く理解していて、私よりも上手に私の痛みを表現してくれたかもしれません。" 有人甚至可能比我更了解我的痛苦，比我更清楚地表達我的痛苦。” I'll give you a great example. 素晴らしい例を挙げます。 I want to buy a Ford Mustang. |||||Ford|Mustang ||||||Ford Mustang almak istiyorum. Ich möchte einen Ford Mustang kaufen. フォード・マスタングを買いたいです。 Specifically, I want to buy a Ford Mustang that's called a GT500 Shelby Mustang. |||||||||||GT|셸비| |||||||||||GT|| ||||satın almak|||||||GT500 Shelby Mustang|Shelby Mustang GT500| Konkret möchte ich einen Ford Mustang kaufen, der als GT500 Shelby Mustang bezeichnet wird. This Mustang has 450 horsepower. |||마력 |||chevaux |||beygir gücü It goes 0 to 60 in 4.4 seconds. 從 0 到 60 只需 4.4 秒。 I have an issue, however. Ich habe jedoch ein Problem. 不過，我有一個問題。 I know that if I bought such a Ford Mustang, your classmate, my son, will inevitably end up driving it. |||||achetais|une telle||Ford|||||||inévitablement|||conduire| Ich weiß, dass, wenn ich einen solchen Ford Mustang kaufen würde, Ihr Klassenkamerad, mein Sohn, ihn unweigerlich fahren würde. Я знаю, что если я куплю такой Форд Мустанг, то твой одноклассник, мой сын, неизбежно сядет на него. It is not clear to me that I should put into the hands of my son a Shelby GT500 Mustang. |||||||||mettre|entre||mains||||||| Мне непонятно, стоит ли отдавать в руки сына Shelby GT500 Mustang. 我不清楚我是否應該把一輛謝爾比 GT500 野馬交給我兒子。 Ford, however, has a very intelligent product. Ford hat jedoch ein sehr intelligentes Produkt. They have created something called MyKey. |||||마이키(1) |||||MyKey(1) |||||BenimAnahtarım And what you can do with MyKey is program the top speed of the car. |||||||||||vitesse||| ||||||Anahtarım|||||||| So, I could give my son the keys to the Mustang and he could not go faster than 55 miles per hour. ||||||||||||||||plus vite|que||| You can tell him that part. Now, it is true that MyKey does not control how long it takes you to get to 55 but it does limit you to 55. Es stimmt zwar, dass MyKey nicht kontrolliert, wie lange Sie brauchen, um auf 55 zu kommen, aber es begrenzt Sie auf 55. I think that is a very intelligent product. The C stands for completeness. ||||완전성 ||||complétude ||||C, bütünlük anlamına gelir. ||||完全性 When all of you guys go and start software companies, do not consider your product the download, the digital installation. |||||||||||||||||||설치 Ne zaman|||||||||şirketler kurduğunuzda|yapmayın||||ürününüzü|||||kurulum dosyası Wenn Sie alle Softwareunternehmen gründen, betrachten Sie Ihr Produkt nicht als Download, als digitale Installation. Когда все вы, ребята, пойдете и создадите компании по разработке программного обеспечения, не считайте свой продукт загрузкой, цифровой установкой. 當你們所有人都去創辦軟體公司時，不要將你的產品視為下載、數位安裝。 The totality of your product is the product, the documentation, the online support, the string of enhancements. |||||||||문서|||||||개선 사항 |la totalité||||||||la documentation|||||||améliorations |bütünlük|||||||Toplamı|dokümantasyon|||||||iyileştirmeler ||||||||||||||||機能強化 Die Gesamtheit Ihres Produkts besteht aus dem Produkt, der Dokumentation, dem Online-Support und der Reihe von Erweiterungen. Ürününüzün bütünü, ürün, dokümantasyon, çevrimiçi destek ve geliştirmeler dizisidir. 產品的整體包括產品、文件、線上支援和一系列增強功能。 It's the totality of the product, not simply the executable code. |||||||||실행 가능한| |||||||||exécutable| |||||||||ausführbare| |||||||||çalıştırılabilir dosya| |||||||||実行可能ファイル| Es geht um die Gesamtheit des Produkts, nicht nur um den ausführbaren Code. Bu, sadece çalıştırılabilir kod değil, ürünün bütünüdür. 它是產品的整體，而不僅僅是可執行程式碼。 Great products, great services are complete. Harika ürünler, harika hizmetler tamamlandı. They are also empowering. |||권한을 부여하고 있다 |||autonomisent Onlar|||güçlendirici |||力を与える Sie sind auch ermächtigend. 他們也賦予權力。 They make people feel more creative, more productive. Sie lassen die Menschen kreativer und produktiver werden. 它們讓人們感覺更有創造力、更有生產力。 They make people have a piece of mind. |||||||esprit 他們使人們有一個想法。 They bring joy to them. Powerful products do that. 強大的產品可以做到這一點。 And the last thing is elegant. |||||優雅な Great products have a great user interface. ||||||interface |ürünler|||||kullanıcı arayüzü Großartige Produkte haben eine großartige Benutzeroberfläche. 偉大的產品有一個偉大的用戶界面。 Somebody cared about the user interface. |se souciait||||interface |önem verdi|||| Jemand hat sich um die Benutzeroberfläche gekümmert. So, as you get ready, ask yourself, "Are we creating something that's deep, intelligent, complete, empowering and elegant? |||||||||||||||autonomisant|| Fragen Sie sich also bei Ihren Vorbereitungen: "Schaffen wir etwas, das tiefgründig, intelligent, vollständig, ermächtigend und elegant ist? Are we rolling the DICEE?" ||lancer|| 我們要玩 DICEE 嗎？”