Ekot (with Audio), Svenskar underkänner handelns insamling av kunddata

Svenskar underkänner handelns insamling av kunddata

2020-12-08 04:59:00

Bara en av fem svenskar känner att handelns datainsamling om deras köpvanor är rimlig, visar en ny studie utförd vid Lunds universitet.

Många kunder känner sig inte tillräckligt informerade om informationsinsamlingen.

”Min matbutik hade information på alla varor jag någonsin köpt”, säger konsumenten Elin Isaksson till Ekot.

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Ekot (with Audio), Svenskar underkänner handelns insamling av kunddata

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