10 of the Best Brands on Snapchat Right Now (2)
In March 2016, less than a year after DJ Khaled had even heard of the app, it was reported that his Snapchats were attracting around 3 million to 4 million viewers each.
What's his secret? First, his style of shooting videos is really effective. He likes to pair mundane daily routines -- like putting on deodorant and watering his plants -- with funny commentary and one-liners.
He has some mantras he repeats like "another one" and "bless up," which he's parlayed into some really expensive merchandise. He also likes to share "keys to wisdom," and even got his own geofilter on a road trip to Las Vegas for New Year's Eve (which anyone can do, by the way). The combination of backstage pass-like topics, hilarious one-liners, and fun use of emojis makes Khaled's account very shareable and followable. 9) Domino's Pizza UK Username: @DOMINOS_UK The folks at Dominos Pizza have never been afraid to experiment with new social media channels. They were the first brand to use Tinder as part of a 2015 Valentine's Day campaign, and their "Tweet to Eat" campaign let fans order pizza via Twitter by sending a pizza emoji. As for their global presence, their social media teams around the world have adopted the platform at different times. For example, Dominos Australia started using Snapchat as early as 2013, sending out Snapchat Stories (like the one screenshotted below) that aligned with campaigns they were doing elsewhere on social media.
The U.K. team at Dominos Pizza didn't get on Snapchat until January 2016, but they started out with a pretty cool experiment that led to a lift in orders. On January 20, 2016, they turned their Snapchat Story into a short film, titled "Dough to Door. " The film follows the journey of a Dominos delivery driver who hits a few obstacles on his way to deliver a pizza to a customer -- including an alien invasion. According toThe Drum, they also showed a sequence of random letters throughout the film that amount to an exclusive discount code they could then use online.
The folks at Dominos found that the low-budget effort led to an increase in orders. "The film drove a lot more orders then we would've expected even though it wasn't really a massive driver for us," Nick Dutch, Dominos' head of digital strategy, told Business Insider. Because Snapchat doesn't offer much in the way of analytics (unless you are using Snapchat for paid advertising), the only way Dutch's team was able to attribute that increase in orders to Snapchat was because of the unique discount code -- so keep that in mind when you're creating Stories of your own. 10) HubSpot Username: @hubspotinc
While there are a lot of B2C brands doing cool things with Snapchat, there are far fewer B2B companies that have successfully built a following. This is a challenge we wanted to take on here at HubSpot, which is why we launched our Snapchat channel in March 2016.
To make our Snapchat channel valuable, we're using it to serve as both a marketing and a recruiting channel -- a place where we can showcase our unique culture and perks, our awesome employees, and the inbound philosophy. On the marketing side, we like to give followers a good look inside the company and showcase our culture. The goal here is to be educational, informative, and lovable, which are very familiar goals on our marketing team.
For example, when BuzzFeed News Editor Rachel Zarrell came to HubSpot a few weeks ago to speak about viral content, we showcased some of her talk -- and what employees thought about it afterward -- on Snapchat.
On the culture side, we want to position HubSpot as a destination -- and hopefully spur viewers to check out our other online offers like our blog, website, careers page, and so on. The key for us is using a human voice that fits in the Snapchat world, rather than a voice that's stuffy or ultra-professional. What are your favorite brands to follow on Snapchat? Share with us in the comments.
