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LingQ Academy - Tech Startup Course, How to do Research for an Infographic

How to do Research for an Infographic

Would you have a great infographic without great research?

I've seen some visually compelling infographics with some horrible data, and I've seen some horribly designed infographics with fantastic data.

It's really important that there's a balance between the research and the design. Research is essential to an infographics foundation.

It's the skeletal structure of the whole piece and when you have strong research, and a great design from the research, then it can be more balanced. It really comes across as a more authoritative and trustworthy content piece. You want to keep in mind the following while you're researching your topic.

Find data that is compelling to the target audience.

Keep the copy informative but at the same time straightforward and concise. Collect all of your sources in a spreadsheet that is structured like a story, with an introduction, a hook stat or stats, sections, and a conclusion or takeaway. .govs, edus, and . orgs can be great sources, but you want to make sure that you do the following: Find information that validates what your looking for and helps you understand the topic.

Use sites that speak authoritatively. Use sites that reference their sources. Be aware of timely data as it could have been updated making it outdated. Know the author you are collecting info from. Are they reputable? Know what type of sources your audience values. Different topics and audiences will find certain sources more reputable than others. Stay away from open sourced sites like wikipedia for research. It could be wrong. There are many different types of research to look out for Customer surveys Polls Reports Presentations Sometimes even intellectual coworkers.

All of these can be a good source of information to help form your infographic. Just make sure to cite them in your graphic! Go beyond the surface with research. Take the time to dig in and go past the first pages results from your search query. Also, go to the original source of the information.

A blog post citing stats may be compelling, but it may also be altered to favor a specific viewpoint of an author. While your digging deep, past the surface for data, be open to letting the research drive the topic.

Do not pigeon hole yourself into a specific direction for the research just yet. Let the research take the wheel so the information naturally unfolds.

By having this broad approach, you are opening up yourself to coming across more content possibilities. So in your spreadsheet have an area to collect future content idea possibilities. Also, while your looking, try to find some research that taps into the emotions.

When emotions are present, a stronger connection can be made, increasing audience retention. Once everything is collected.

Go through and sculpt your research into a compelling story. Lean on the idea of showing your data, not telling it. Also, while you sculpt away, don't delete any data from the spreadsheet. Its better to move it to a location within the sheet separate from what you will use. Dont let the deleted data be the missing puzzle piece to your masterpiece. Know your research.

You need to understand what needs to be designed. To know what needs to be designed, you need some one-on-one time with your research. By doing so, you are putting the information in the limelight and will be able to better speak to the data by showing it in the most compelling way possible. With the right knowledge on how to research for an infographic, you can create a more compelling content piece.

A content piece that can not only drive traffic, but build up an authoritative voice for your brand.

How to do Research for an Infographic Cómo hacer una investigación para una infografía インフォグラフィックの調査を行う方法 Como fazer pesquisa para um infográfico Как провести исследование для инфографики 如何对信息图进行研究

Would you have a great infographic without great research? あなたは素晴らしい研究なしで素晴らしいインフォグラフィックを持っていますか? 如果没有很好的研究,你会有很棒的信息图吗?

I’ve seen some visually compelling infographics with some horrible data, and I’ve seen some horribly designed infographics with fantastic data. He visto algunas infografías visualmente atractivas con algunos datos horribles, y he visto algunas infografías horriblemente diseñadas con datos fantásticos. いくつかの恐ろしいデータを含むいくつかの視覚的に説得力のあるインフォグラフィックを見てきました。また、素晴らしいデータを含むいくつかの恐ろしく設計されたインフォグラフィックを見ました。

It’s really important that there’s a balance between the research and the design. Research is essential to an infographics foundation.

It’s the skeletal structure of the whole piece and when you have strong research, and a great design from the research, then it can be more balanced. Es la estructura esquelética de toda la pieza y cuando tienes una investigación sólida y un gran diseño de la investigación, entonces puede ser más equilibrado. It really comes across as a more authoritative and trustworthy content piece. You want to keep in mind the following while you’re researching your topic.

Find data that is compelling to the target audience.

Keep the copy informative but at the same time straightforward and concise. Collect all of your sources in a spreadsheet that is structured like a story, with an introduction, a hook stat or stats, sections, and a conclusion or takeaway. Reúna todas sus fuentes en una hoja de cálculo estructurada como una historia, con una introducción, una estadística o estadísticas de gancho, secciones y una conclusión o conclusión. .govs, edus, and . orgs can be great sources, but you want to make sure that you do the following: Find information that validates what your looking for and helps you understand the topic.

Use sites that speak authoritatively. 権威ある発言をするサイトを使用してください。 Use sites that reference their sources. ソースを参照するサイトを使用します。 Be aware of timely data as it could have been updated making it outdated. タイムリーなデータは更新されて古くなっている可能性があるため、注意してください。 Know the author you are collecting info from. 情報を収集している作成者を知ってください。 Are they reputable? 彼らは評判が良いですか? Know what type of sources your audience values. 視聴者がどのような種類の情報源を重視しているかを把握します。 Different topics and audiences will find certain sources more reputable than others. Stay away from open sourced sites like wikipedia for research. 研究のためにウィキペディアのようなオープンソースサイトに近づかないでください。 It could be wrong. There are many different types of research to look out for 注意すべき研究にはさまざまな種類があります Customer surveys Polls Reports Presentations Sometimes even intellectual coworkers. 顧客調査ポーリングレポートプレゼンテーション時には知的同僚でさえ。

All of these can be a good source of information to help form your infographic. Just make sure to cite them in your graphic! Go beyond the surface with research. 研究で表面を超えてください。 Take the time to dig in and go past the first pages results from your search query. Also, go to the original source of the information.

A blog post citing stats may be compelling, but it may also be altered to favor a specific viewpoint of an author. 統計を引用しているブログ投稿は説得力があるかもしれませんが、著者の特定の視点を支持するように変更されることもあります。 While your digging deep, past the surface for data, be open to letting the research drive the topic. Mientras profundiza, más allá de la superficie en busca de datos, esté abierto a dejar que la investigación impulse el tema. Pendant que vous creusez profondément, au-delà de la surface pour les données, soyez ouvert à laisser la recherche guider le sujet. データの表面を超えて深く掘り下げている間、研究がトピックを推進できるように心を開いてください。

Do not pigeon hole yourself into a specific direction for the research just yet. Ne vous enfermez pas dans une direction spécifique pour la recherche pour l'instant. Let the research take the wheel so the information naturally unfolds. Laissez la recherche prendre le volant afin que l'information se déroule naturellement.

By having this broad approach, you are opening up yourself to coming across more content possibilities. En ayant cette approche large, vous vous ouvrez à plus de possibilités de contenu. So in your spreadsheet have an area to collect future content idea possibilities. Donc, dans votre feuille de calcul, ayez une zone pour collecter les futures possibilités d'idées de contenu. Also, while your looking, try to find some research that taps into the emotions. Aussi, pendant que vous cherchez, essayez de trouver des recherches qui puisent dans les émotions.

When emotions are present, a stronger connection can be made, increasing audience retention. Lorsque les émotions sont présentes, une connexion plus forte peut être établie, augmentant la rétention du public. 感情が存在する場合、より強いつながりを作ることができ、視聴者の定着率を高めます。 Once everything is collected.

Go through and sculpt your research into a compelling story. Lean on the idea of showing your data, not telling it. Appuyez-vous sur l'idée de montrer vos données, pas de les dire. Also, while you sculpt away, don’t delete any data from the spreadsheet. De plus, pendant que vous sculptez, ne supprimez aucune donnée de la feuille de calcul. Its better to move it to a location within the sheet separate from what you will use. Il est préférable de le déplacer vers un emplacement de la feuille distinct de ce que vous utiliserez. Dont let the deleted data be the missing puzzle piece to your masterpiece. No permita que los datos eliminados sean la pieza del rompecabezas que falta en su obra maestra. Ne laissez pas les données supprimées être la pièce manquante du puzzle de votre chef-d'œuvre. Know your research. Conozca su investigación.

You need to understand what needs to be designed. Necesitas entender lo que necesita ser diseñado. Vous devez comprendre ce qui doit être conçu. To know what needs to be designed, you need some one-on-one time with your research. Para saber qué debe diseñarse, necesita tiempo uno a uno con su investigación. By doing so, you are putting the information in the limelight and will be able to better speak to the data by showing it in the most compelling way possible. With the right knowledge on how to research for an infographic, you can create a more compelling content piece. Con el conocimiento adecuado sobre cómo investigar para una infografía, puede crear una pieza de contenido más convincente.

A content piece that can not only drive traffic, but build up an authoritative voice for your brand.