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COURSERA Business Model Canvas, Wk1-3 Business Model Canvas Overview Presentation

Wk1-3 Business Model Canvas Overview Presentation

Welcome, and thank you for registering for The Business Model Canvas, a tool for entrepreneurs and innovators. Again, this is Dan Studs. We met in the introductory video. I had the pleasure and the privilege to be a lead instructor. As we discussed, this program is a corsera. Project based learning course. So what that means is together, we'll be both learning and doing. So let's get to work. The starting point of any good discussion on business model development is to have a shared understanding of what a business model is. Alex Osterwalder and Yves Pigneur, authors of the best selling book the Business Model Generation define a business model as the rationale of how an organization creates, delivers and captures value. Let me repeat that. A business model is the rationale of how an organization creates, delivers, and captures value. Alex and e's believe a business model can best be described through nine basic building blocks that show the logic of how a company intends to win customers and make money. So that's why they invented the business model canvas. In this module, we'll begin with a program overview and the project deliverables. Then we'll talk briefly about the nine building blocks, and we'll end with an explanation of your application assignments. So let's begin with the end in mind. Let's talk about the project deliverables. By the end of this program, you will have the knowledge and skills to complete a one page business model canvas which is a requirement of this Coursera program. And also, a ten minute video presentation that explains your new business model. This second project deliverable is optional, but highly recommended. And we'll talk about these deliverables more throughout the program. Next, let's look at the process we'll use to get the project deliverables done. Before we even start step 1, we'll need to identify the challenge that we want to solve or address. With that challenge in mind, step 1 will be to select the idea that has the best chance to address the challenge or solve the problem. But the purpose of this program will use our experience and intuition to select the idea. And please remember, that it will be hundreds or thousands of people going to this program to too. If you want to keep your idea confidential, you may want to choose a practice idea to use during the course. We'll leave that decision up to you. In step 2, together we'll build the model, using the business model canvas and its nine building blocks as our guide. As mentioned earlier, this is your primary project deliverable. Lastly, in step 3, we'll use the business model canvas to tell the story of why our idea is important. How the idea will be implemented. And what resources we'll need to transform our new idea into a profitable business. Okay, let's briefly highlight the nine building blocks. Business model experts recommend that we start with customer segments. So together, we'll identify and lift the customer segments. Typically, they range between five and seven segments. However, for this program's purpose, I recommend that you pick just one customer segment. That we'll use for the business model canvas project. Building block number 2, value propositions. It's best to complete this building block next. We'll need to determine what value can we create to deliver that will be most important to the customer segment that we chose. Channels. We'll need to determine how we will communicate, and deliver the value propositions to the customer segment. Building block number 4, customer relationships. These are critical. How can we best build authentic relationships with customers and strategic partners that lead to deep trust and deep loyalty. Revenue streams. This is what's meant by capturing the value that we create and deliver. How do we make a reasonable amount of money for our efforts? Building block number 6, Key Resources. This building block focuses on the assets we will need to deliver the value propositions. Key resources typically fall into four categories, physical, human, intellectual, and financial resources. Next is key activities. These are the most important actions that company takes to operate successfully. Activities typically include operations, production, sales and marketing, and finance administration. Key partnerships. This building block is very important. Partnerships in many ways have become the cornerstone of most business models. Partnerships typically include strategic alliances between non competitive, joint ventures, or most recently the co-creation of value with your customers. And last but not certainly not least the cost structure. We'll need to identify all of the costs that will be involved with creating and delivering the customer value proposition, that we promise in our business model. Okay, now let's talk about the assignments you will need to complete as part of module 1. First, in the discussion area, you'll be asked to answer the question, what is the most important thing I learned while watching the animated video from Business Idea to Business Model? Again, that video is called From Business Idea to Business Model. In this video, like the others in the series of six was produced by the company and made available to us through the of the Copemen foundation. You may have completed this assignment already. If not go back one step and watch that video and answer the question what did I learn. Next your job is to tackle what I call application assignments. Assignment number 1 is to identify your challenge. What challenge or problem do you want to address? And it's important to remember that research tells us that the world's most successful entrepreneurs and innovators, typically choose a challenge that they have a deep passion about. So you might want to think about this at this stage, perhaps even hit the pause button and think for a few minutes what do you truly believe in? What challenge are you really passionate about? Once you're done with that assignment. Assignment number 2 is to write the challenge statement. Your responsibility is to write a succinct one sentence challenge statement that will guide you as you construct the business model canvas. As I recommended before for the purpose of this course. I would recommend that you phrase the challenge statement as a question, such as how can we? And I'll give you an example in the next slide. And then assignment number 3 is to identify your idea or your prototype solution. For the purpose of this course, now please use your experience and intuition to select a preliminary idea or a solution. However, as most entrepreneurs know, in the real world, typically you'd spend a lot of time doing deep discovery work before you pick your idea. But for the purpose of this course, you'll just choose an idea that you think will work best. Since you're required to complete a project as part of this coursera course, I thought it would be only fair that I complete a project too. As I mentioned in the introductory video, Kennesaw State University where I work has 34,000 students and we're one of the fastest growing universities in the United States. What are we passionate about? We're passionate about providing students with practical job-ready knowledge and skills. What is our challenge? With so many students and a limited number of career planning advisors on campus, how can we effectively help 34,000 students each and every year find a job and careers of their dreams? What is our preliminary idea? There is a team of us who want to develop a Career Readiness program that delivers research validated career planning knowledge and skills using an innovative gamification platform that also includes access to career coaches. That is our preliminary idea. Okay, now it's your turn. In the next section called the peer review, your assignment is to write your challenge statement, and remember, as part of this program, your challenge statement will be available for peer review. So good luck, and we'll get together again at the beginning of module 2.

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Welcome, and thank you for registering for The Business Model Canvas, a tool for entrepreneurs and innovators. ようこそ。起業家やイノベーター向けのツールであるビジネスモデルキャンバスにご登録いただきありがとうございます。 Again, this is Dan Studs. We met in the introductory video. I had the pleasure and the privilege to be a lead instructor. ||||||||||مدرب رئيسي|مدرب رئيسي 私はリードインストラクターになる喜びと特権を持っていました。 As we discussed, this program is a corsera. すでに説明したように、このプログラムはコルセラです。 Project based learning course. プロジェクトベースの学習コース。 So what that means is together, we’ll be both learning and doing. So let’s get to work. The starting point of any good discussion on business model development is to have a shared understanding of what a business model is. ビジネスモデル開発に関する良い議論の出発点は、ビジネスモデルが何であるかを共通に理解することです。 Alex Osterwalder and Yves Pigneur, authors of the best selling book the Business Model Generation define a business model as the rationale of how an organization creates, delivers and captures value. |||||||||||||||||||||المنطق||||||||| ベストセラーの著者Alex OsterwalderとYves Pigneurはビジネスモデルをビジネスモデルとして定義し、組織が価値を創造し、提供し、獲得する方法の根拠としています。 Let me repeat that. 繰り返します。 A business model is the rationale of how an organization creates, delivers, and captures value. |||||||||||يقدم||يستحوذ على| Alex and e’s believe a business model can best be described through nine basic building blocks that show the logic of how a company intends to win customers and make money. |||||||||||||||عناصر أساسية|||||||||يعتزم|||||| Alexとe'sは、ビジネスモデルは、企業が顧客を獲得して収益を上げる方法の論理を示す9つの基本的な構成要素によって最もよく説明できると考えています。 So that’s why they invented the business model canvas. それで彼らはビジネスモデルキャンバスを発明しました。 In this module, we’ll begin with a program overview and the project deliverables. |||||||برنامج|||||المخرجات المشروع このモジュールでは、プログラムの概要とプロジェクトの成果物から始めます。 Then we’ll talk briefly about the nine building blocks, and we’ll end with an explanation of your application assignments. 次に、9つの構成要素について簡単に説明し、最後にアプリケーションの割り当てについて説明します。 So let’s begin with the end in mind. それでは、終わりを念頭に置いて始めましょう。 Let’s talk about the project deliverables. By the end of this program, you will have the knowledge and skills to complete a one page business model canvas which is a requirement of this Coursera program. このプログラムを終了するまでに、このCourseraプログラムの要件である1ページのビジネスモデルキャンバスを完成させるための知識とスキルを身に付けることができます。 And also, a ten minute video presentation that explains your new business model. また、新しいビジネスモデルを説明する10分間のビデオプレゼンテーション。 This second project deliverable is optional, but highly recommended. ||||||||موصى به بشدة This second project deliverable is optional, but highly recommended. この2番目のプロジェクト成果物はオプションですが、強くお勧めします。 And we’ll talk about these deliverables more throughout the program. |||||||طوال|| そして、これらの成果物については、プログラム全体で詳しく説明します。 Next, let’s look at the process we’ll use to get the project deliverables done. ||||||||||العملية||| 次に、プロジェクトの成果物を完成させるために使用するプロセスを見てみましょう。 Before we even start step 1, we’ll need to identify the challenge that we want to solve or address. قبل أن نبدأ|||||||||||||||||معالجة ステップ1を開始する前に、解決または対処したい課題を特定する必要があります。 With that challenge in mind, step 1 will be to select the idea that has the best chance to address the challenge or solve the problem. ||||||||||||||||أفضل فرصة||معالجة المشكلة||التحدي|||| その課題を念頭に置いて、ステップ1は、課題に対処したり、問題を解決したりする可能性が最も高いアイデアを選択することです。 But the purpose of this program will use our experience and intuition to select the idea. |||||||||||الحدس|||| しかし、このプログラムの目的は、私たちの経験と直感を使用してアイデアを選択します。 And please remember, that it will be hundreds or thousands of people going to this program to too. また、このプログラムに参加するのは数百人または数千人になることを忘れないでください。 If you want to keep your idea confidential, you may want to choose a practice idea to use during the course. アイデアの機密を保持したい場合は、コース中に使用する練習用のアイデアを選択することをお勧めします。 We’ll leave that decision up to you. その決定はあなたに任せます。 In step 2, together we’ll build the model, using the business model canvas and its nine building blocks as our guide. ステップ2では、ビジネスモデルキャンバスとその9つのビルディングブロックをガイドとして使用して、一緒にモデルを構築します。 As mentioned earlier, this is your primary project deliverable. 前述のように、これは主要なプロジェクトの成果物です。 Lastly, in step 3, we’ll use the business model canvas to tell the story of why our idea is important. 最後に、ステップ3では、ビジネスモデルキャンバスを使用して、アイデアが重要である理由を説明します。 How the idea will be implemented. And what resources we’ll need to transform our new idea into a profitable business. そして、新しいアイデアを収益性の高いビジネスに変えるために必要なリソース。 Okay, let’s briefly highlight the nine building blocks. さて、9つのビルディングブロックを簡単に強調しましょう。 Business model experts recommend that we start with customer segments. ビジネスモデルの専門家は、顧客セグメントから始めることを推奨しています。 So together, we’ll identify and lift the customer segments. そこで、一緒に、顧客セグメントを特定して持ち上げます。 Typically, they range between five and seven segments. ||يتراوحون بين||||| 通常、これらは5〜7セグメントの範囲です。 However, for this program’s purpose, I recommend that you pick just one customer segment. ただし、このプログラムの目的のために、顧客セグメントを1つだけ選択することをお勧めします。 That we’ll use for the business model canvas project. これをビジネスモデルキャンバスプロジェクトに使用します。 Building block number 2, value propositions. ||||Wertangebote ビルディングブロック番号2、価値提案。 It’s best to complete this building block next. 次に、このビルディングブロックを完了するのが最善です。 We’ll need to determine what value can we create to deliver that will be most important to the customer segment that we chose. 選択した顧客セグメントにとって最も重要な価値を提供するために、どのような価値を生み出すことができるかを判断する必要があります。 Channels. We’ll need to determine how we will communicate, and deliver the value propositions to the customer segment. |||bestimmen||||||||||||| コミュニケーションの方法を決定し、顧客セグメントに価値提案を提供する必要があります。 Building block number 4, customer relationships. These are critical. How can we best build authentic relationships with customers and strategic partners that lead to deep trust and deep loyalty. |||||أصيلة||||||شركاء استراتيجيين||تؤدي إلى||||||الولاء العميق 顧客や戦略的パートナーとの信頼関係を築き、深い信頼と忠誠心を築くにはどうすればよいでしょうか。 Revenue streams. Einnahmen| إيرادات|مصادر الإيرادات This is what’s meant by capturing the value that we create and deliver. |||||استيعاب||||||| これが、私たちが創造し提供する価値を捉えることが意味することです。 How do we make a reasonable amount of money for our efforts? どうすれば私たちの努力のために合理的な金額を稼ぐことができますか? Building block number 6, Key Resources. This building block focuses on the assets we will need to deliver the value propositions. ||||||الأصول|||||||| このビルディングブロックは、バリュープロポジションを提供するために必要な資産に焦点を当てています。 Key resources typically fall into four categories, physical, human, intellectual, and financial resources. 主要なリソースは通常、物理的、人的、知的、および財政的リソースの4つのカテゴリに分類されます。 Next is key activities. These are the most important actions that company takes to operate successfully. Activities typically include operations, production, sales and marketing, and finance administration. Key partnerships. This building block is very important. Partnerships in many ways have become the cornerstone of most business models. |||||||حجر الزاوية|||| 多くの点でパートナーシップは、ほとんどのビジネスモデルの基礎となっています。 Partnerships typically include strategic alliances between non competitive, joint ventures, or most recently the co-creation of value with your customers. ||||تحالفات استراتيجية||||مشاريع مشتركة|مشاريع مشتركة|||||التعاون مع|إنشاء القيمة||||| Partnerships typically include strategic alliances between non competitive, joint ventures, or most recently the co-creation of value with your customers. パートナーシップには通常、競争力のない合弁事業間の戦略的提携、または最近では顧客との価値の共創が含まれます。 And last but not certainly not least the cost structure. |||||||التكلفة||هيكل التكلفة We’ll need to identify all of the costs that will be involved with creating and delivering the customer value proposition, that we promise in our business model. |||||||||||المتعلقة||||||||عرض القيمة|||نَعِدُ بها|||| ビジネスモデルで約束する、顧客の価値提案の作成と提供に関連するすべてのコストを特定する必要があります。 Okay, now let’s talk about the assignments you will need to complete as part of module 1. では、モジュール1の一部として完了する必要のある割り当てについて説明しましょう。 First, in the discussion area, you’ll be asked to answer the question, what is the most important thing I learned while watching the animated video from Business Idea to Business Model? まず、ディスカッションエリアで質問に答えてもらいます。ビジネスアイデアからビジネスモデルまでのアニメーションビデオを見ているときに私が学んだ最も重要なことは何ですか? Again, that video is called From Business Idea to Business Model. In this video, like the others in the series of six was produced by the company and made available to us through the of the Copemen foundation. このビデオでは、6つのシリーズの他の製品と同様に、会社が制作し、Copemen財団を通じて利用できるようになりました。 You may have completed this assignment already. この割り当てはすでに完了している可能性があります。 If not go back one step and watch that video and answer the question what did I learn. そうでない場合は、一歩戻ってそのビデオを見て、私が何を学んだかという質問に答えてください。 Next your job is to tackle what I call application assignments. |||||التعامل مع||||| 次に、あなたの仕事は、私がアプリケーションの割り当てと呼んでいるものに取り組むことです。 Assignment number 1 is to identify your challenge. 課題1は、課題を特定することです。 What challenge or problem do you want to address? どのような課題や問題に取り組みたいですか? And it’s important to remember that research tells us that the world’s most successful entrepreneurs and innovators, typically choose a challenge that they have a deep passion about. |||||||||||||||||عادةً|||||||||| また、調査によると、世界で最も成功している起業家やイノベーターは、通常、彼らが深い情熱を持っている課題を選択していることを覚えておくことが重要です。 So you might want to think about this at this stage, perhaps even hit the pause button and think for a few minutes what do you truly believe in? したがって、この段階でこれについて考えたいと思うかもしれません。おそらく、一時停止ボタンを押して、数分間、本当に何を信じているのかを考えてみてください。 What challenge are you really passionate about? あなたが本当に情熱を注いでいるのはどのような挑戦ですか? Once you’re done with that assignment. その割り当てが完了したら。 Assignment number 2 is to write the challenge statement. Your responsibility is to write a succinct one sentence challenge statement that will guide you as you construct the business model canvas. あなたの責任は、ビジネスモデルキャンバスを構築する際に役立つ簡潔な1文のチャレンジステートメントを書くことです。 As I recommended before for the purpose of this course. このコースの目的のために以前に推奨したように。 I would recommend that you phrase the challenge statement as a question, such as how can we? チャレンジステートメントは、どうすればよいかなどの質問として表現することをお勧めします。 And I’ll give you an example in the next slide. 次のスライドで例を示します。 And then assignment number 3 is to identify your idea or your prototype solution. |||||||||||النموذج الأولي| そして、課題3は、アイデアまたはプロトタイプソリューションを特定することです。 For the purpose of this course, now please use your experience and intuition to select a preliminary idea or a solution. このコースの目的のために、今度はあなたの経験と直感を使用して、予備的なアイデアまたは解決策を選択してください。 However, as most entrepreneurs know, in the real world, typically you’d spend a lot of time doing deep discovery work before you pick your idea. But for the purpose of this course, you’ll just choose an idea that you think will work best. Since you’re required to complete a project as part of this coursera course, I thought it would be only fair that I complete a project too. As I mentioned in the introductory video, Kennesaw State University where I work has 34,000 students and we’re one of the fastest growing universities in the United States. 紹介ビデオで述べたように、私が働いているケネソー州立大学には34,000人の学生がおり、私たちは米国で最も急速に成長している大学の1つです。 What are we passionate about? We’re passionate about providing students with practical job-ready knowledge and skills. 私たちは、学生に実用的なすぐに使える知識とスキルを提供することに情熱を注いでいます。 What is our challenge? With so many students and a limited number of career planning advisors on campus, how can we effectively help 34,000 students each and every year find a job and careers of their dreams? |||||||||||المستشارين المهنيين||الحرم الجامعي|||||||||||||||الوظائف المهنية||| What is our preliminary idea? There is a team of us who want to develop a Career Readiness program that delivers research validated career planning knowledge and skills using an innovative gamification platform that also includes access to career coaches. ||||||||||||الجاهزية المهنية|||||المثبتة بالبحث|||||||||التلعيب||||||||مدربي الوظائف キャリアコーチへのアクセスも含む革新的なゲーミフィケーションプラットフォームを使用して、研究で検証されたキャリアプランニングの知識とスキルを提供するキャリアレディネスプログラムを開発したいと考えている私たちのチームがいます。 That is our preliminary idea. それが私たちの予備的な考えです。 Okay, now it’s your turn. In the next section called the peer review, your assignment is to write your challenge statement, and remember, as part of this program, your challenge statement will be available for peer review. ||||||مراجعة الأقران||||||||||||||||||||||||| ピアレビューと呼ばれる次のセクションでは、あなたの課題はチャレンジステートメントを書くことです。このプログラムの一環として、チャレンジステートメントがピアレビューに利用できるようになることを忘れないでください。 So good luck, and we’ll get together again at the beginning of module 2. 幸運を祈ります。モジュール2の冒頭で再び集まります。