Ekot (with Audio), Privatpersoner håller hårdare i plånboken i kristid

Privatpersoner håller hårdare i plånboken i kristidLyssna från tidpunkt:

2021-03-01 06:39:00

Privatpersoner tenderar att hålla hårdare i plånboken i samband med kriser och katastrofer, och värderar även materiella saker mindre. Istället inriktas spenderandet mer mot känslor, relationer och omtanke.

Det säger Jonas Colliander, docent i köpbeteende på Handelshögskolan i Stockholm och drar paralleller till dagens pandemi.

"Konsumenter känner en ökad ångest och oro, vilket gör att man håller tillbaka på spenderandet", säger han.

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Ekot (with Audio), Privatpersoner håller hårdare i plånboken i kristid

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